Market Trends and Reports: Page 329

Holistic Select offers petfood savings with coupon for basketball fans

Holistic Select gave away US$5-off coupons for its petfood in honor of being the Butler bulldog mascot and Blue II's food of choice. Pet parents who registered at www.holisticselect.com/blue2 between the hours of 12:01 a.m. and 11:59 p.m. EDT on Tuesday, April 5, received the coupon for $5 off select cat and dog food bags.

Mars' Mutt Census: German Shepherd mix most common in US

Mars Veterinary released findings from its first National Mutt Census, which launched in March 2010 to survey America's mixed-breed dog population and encourage proper pet care. Mars Veterinary collected DNA samples from around the country from more than 36,000 mixed-breed dogs.

Latin America petfood, pet product sales surge from 2005 to 2010

Sales of petfood and pet care products are surging in Latin America, led by the Brazilian market, according to the Latin Business Chronicle. Over the review period of 2005-2010, sales of petfood and pet care products rose from US$4.8 billion to US$8.3 billion, according to Euromonitor International data.

Precise Pet Products expands holistic cat, dog food offerings

Precise Pet Products expanded its healthy and holistic options for pets to include a new flavor for cats as well as new formulas designed specifically for small and medium breed dogs. The new formulas feature superior nutritional ingredients and innovative human-grade supplements designed to promote health, happiness and harmony in dogs and cats, according to the company

Australian pet owners choose quality petfood, pet care over low prices

Australians own more than 33 million pets, costing their owners US$1.8 billion in petfood and US$319 million in pet care, according to Australia's Herald Sun. The average pet owner spends US$58 a month on petfood along with US$500 a year on accessories, health products and veterinary bills, a recent Coles' pet survey of more than 1,000 participants found.

APPA releases 2010 Pet Industry Spending Figures, 2011 Pet Owners Survey

The American Pet Products Association released its 2010 Pet Industry Spending Figures, which showed growth of 6.2% from 2009 to US$48.35 billion in 2010. Petfood spending increased 6.8% to US$18.76 billion in 2010 while pet supplies and over-the-counter medications grew by 5.1% to US$10.94 billion in 2010, APPA found.

Natura EVO receives Cat Fancy 2010 Editor's Choice Award

Natura Pet Products received a 2010 Editor's Choice Award from Cat Fancy magazine for its EVO Weight Management adult cat food and EVO Wild Cravings Weight Management cat treats. The annual awards program features the most unique and exciting new products for cats and cat lovers as selected by the editors of Cat Fancy magazine.

The honored EVO cat food line is designed for weight management, according to Natura.

PetFlow: online retailer delivers 200,000 pounds of petfood per day

PetFlow, an online petfood delivery service, celebrated a major milestone in its order quantities, receiving nearly 1,000 petfood orders per day, the company reported. The amount of new orders equate to a grand total of just about 200,000 pounds of petfood per day, the company says.

Packaged Facts offers US petfood market report

Packaged Facts offers "Pet Food in the US, 9th Edition," a report analyzing the acquisitions and capital investments affecting the petfood market. The report provides overall market size estimates and documents shifts in the competitive landscape, new product and retail developments, as well as trends in petfood purchaser demographics, brand preferences, cross-channel shopping and cross-product purchasing.

Market Trends and Reports

PetSmart to offer Innova brand petfood products

PetSmart will carry Innova brand petfood products on its store shelves beginning in May. The Innova brand was launched in 1993 by Natura Pet Products, which allowed the petfood brand to be sold only by independent specialty pet stores.

Market Trends and Reports

Mars Petcare launches Marine Stewardship Council certified products in UK

Mars Petcare launched Marine Stewardship Council certified products in UK stores as part of the company's commitment to use only sustainably-sourced fish in all products by 2020. Select packs of Mars Petcare’s Sheba and Whiskas petfood lines for cats are MSC-certified and available in UK stores.

Market Trends and Reports

US petfood sales up to US$18.4 billion in 2010, according to report

According to the report "Pet Food in the US, 9th Edition," released by Packaged Facts, US retail sales of petfood reached US$18.4 billion in 2010, up 2.8% over 2009 sales, but the growth was the slowest the market has seen since 1999. Mass-market outlets led in petfood sales: dog food, the largest petfood category, grew 1.5% in 2010 to reach $3.7 billion, according to the report.

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