Manna Pro Products, a St. Louis-based manufacturer and marketer of pet care and nutrition, has agreed to acquire pet treat maker Bullymake. Bullymake is a direct-to-consumer dog subscription box built specifically for power chewer dogs. The company offers durable toys and treats. Bullymake is a company whose subscribers enjoy the home delivery and a satisfaction guarantee on toys and treats catered specifically to their dog every month. The acquisition of Bullymake expands Manna Pro’s omnichannel presence, building upon the company’s rapid share growth in online channels and recent acquisition of online wellness brand Doggie Dailies. Manna Pro is owned by investment vehicles managed by global investment firm The Carlyle Group.
“Bullymake’s commitment to creating joyful experiences for dogs and their families fits perfectly with Manna Pro’s mission of Nurturing Life,” said John Howe, CEO, Manna Pro, in a press release. “This addition to our portfolio enables us to further penetrate the fast-growing direct-to-consumer pet space.”