News & Newsletters
Expert Insights
Petfood Forum
Career Center
Magazine
More
Sign In
Market Trends & Reports
Nutrition
Safety & Quality
Production
Packaging
Sustainability
Regions
Pet Food Market: Page 562
Pet Food Market
Purina and Blue Buffalo wage petfood marketing claims war
In suing Blue Buffalo Co. this week over false and disparaging advertising claims, Nestlé Purina PetCare threw down the gauntlet in terms of competitive marketing claims. Does Purina have a case – and perhaps more significant, if it does, could this be just the first step in a sea change in how petfoods are labeled and marketed? (Not to mention formulated.)
Brand Insights
Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food
APC Inc
Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.
Pet Food Market
Petfood marketing: Why Baby Boomers are worth a closer look
The petfood industry is one with the widest of audiences to market to. Nearly every demographic that may come to mind has pet owners among it, and each is deserving of the time and effort (and money!) it takes to make its members feel like they’re being spoken to personally. But how best to use those budgeted marketing dollars, and who best to spend them on?
Pet Food Market
Blue Buffalo responds to Nestle Purina lawsuit
The Blue Buffalo Company Ltd. has responded to a lawsuit filed by Nestle Purina PetCare Company, claiming that the lawsuit's allegations are false. Blue Buffalo said that it intends to "aggressively defend the integrity of our brand and our products.
Market Trends and Reports
The Company of Animals Coachies training treats
Pet Food Market
Hubbard Feeds relaunches Hubbard Life brand dog and cat food
Hubbard Feeds has announced a re-launch of its Hubbard Life branded dog and cat food line, with a new and improved ingredient profile and poly-woven packaging. The Hubbard Life brand now has a 20-pound puppy bag size to add to its offerings.
Pet Food News
Latest AAA PetBook adds pet-friendly restaurant listings
The 16th edition of Traveling with Your Pet: The AAA PetBook includes a new section listing nearly 700 AAA Approved and Diamond Rated restaurants across the US and Canada that welcome pets in outside dining areas. The AAA PetBook provides detailed listings—including pet policies, amenities and fees—for more than 13,000 AAA Approved and Diamond Rated hotels, plus more than 800 pet-friendly campgrounds.
Market Trends and Reports
Rachael Ray Nutrish for cats
Pet Food Market
WellPet announces new ad campaign with 'spokescat'
WellPet has announced the unveiling of a new ad campaign, "We Create Wellness," that focuses on the emotional relationships between pet owners and their pets, and will feature British Shorthair "spokescat" Wella. The cat will join Wellsy, the Austrian Shepherd who served as the brand's "spokespet" in 2013.
Pet Food Market
Iams hosts two-mile dog run during Flying Pig Marathon
Iams partnered with the Flying Pig Marathon to create the first-ever Iams Flying Fur, a two-mile dog run, that took place on May 3, 2014 as part of the three-day Flying Pig Marathon weekend of activities. In addition, Iams Bowls of Love, a national program geared towards helping pets in need, committed to donating one large bag of petfood for every dog participating in the run.
Market Trends and Reports
Zuke's genuine jerky treats
Market Trends and Reports
Pampered Pets USA oven-baked dog treats
Market Trends and Reports
Beastie Bars all-natural dog treats
Previous Page
Page 562 of 687
Next Page
