Pet Food Market: Page 562

Market Trends and Reports
Petfood market: one size no longer fits all
The private equity community has developed a modest fascination with the pet industry over the past five years. Interest has accelerated markedly since 2007, as evidenced by deal volume. Notably, deal volume grew from 2009–2010 in contrast to the broader consumer marketplace which contracted. 2011 is off to a strong start for the industry, with five announced deals in January to-date.
The axis of the pet transaction world was effectively bent by the Swander Pace/Merrick Pet Care transaction and possibly for the better of total transaction volume.
Market Trends and Reports
Build your brand with packaging
Today's pet parents are saavy, well-informed and know what they are looking for. It's up to you to let them know, as concisely and enthusiastically as possible, that your product IS exactly what they are looking for and what better way to express your message than through your packaging? Let's examine what one company did when they decided to overhaul their packaging, and then, let's check out what products are available to give your petfood and pet treat packaging a competitive edge.
Today's pet parents are savvy, well-informed and know what they are looking for. It's up to you to let them know, as concisely and enthusiastically as possible, that your product is exactly what they are looking for. What better way to express your message than through your packaging?
Market Trends and Reports
Private label petfood performance in global markets
The proportion of value sales accounted for by private label in the US$61.9 billion global petfood market (2010) stood at 11.6% in 2009, up by just 10 basis points since 2004. However, this stable global market share belies significant inter- and intra-regional variations. Global market share may be stable, but it masks a much more complex regional picture.
Global market share of private label petfood may be stable, but it masks a much more regional picture.
Pet Food Market
Petfood top 10: Riding out the storm
The names in our annual list of the top 10 petfood manufacturers may remain the same this year, but not all global petfood giants have escaped the effects of the economic meltdown, according to data from Euromonitor. Some companies gained, others lost and others managed to maintain, but all have had to learn to adapt and rebound.
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Market Trends and Reports
Online exclusive: Marketing with emotional significance
Check out Robert Wheatley’s presentation on marketing with emotional significance. Marketing Pet Brands with Emotional Firepower: How to Build Brand Preference and Sales was originally presented at Petfood Forum 2010.
The goal is to fight rampant “sameness” among competing brands by pushing the envelope on brand uniqueness.
Market Trends and Reports
Marketing petfoods with firepower
Best practices in building brand equity, constructing a compelling value proposition and understanding the emotional triggers that drive purchase decisions
Your goal as a business is NOT to acquire customers to make more money. Your goal is to use money to acquire and keep happy pet parents.
Nutrition
More on probiotics in petfood
Pathogenic bacteria cause disease and exposure to these is an unpleasant experience.  However, maintenance of the proper microbes in the intestinal tract allows animals to gain nutrients from their food that they cannot absorb from their own digestion.
We are what we eat but are microbes also indicative of where we’ve been?
Pet Food Market
Sentry Petrodex-filled dental bones
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Pet Food Market
Midwestern grocery store seeks pet products made in US
Made in USA Certified has partnered with Daymon Worldwide to create an opportunity for the petfood industry to get products on the shelves of a major Midwestern grocery store in an end cap kiosk dedicated to pet products made in the US. This is a branding and distribution opportunity to increase market share and brand awareness.
Market Trends and Reports
Online presentation: Sustainability of petfood and the carbon footprint
Check out more ways to make your company a carbon footprint friendly manufacturer with information from Jacques Wijnoogst’s PowerPoint presentation on sustainability of petfood. The ecological paw, claw and fin-print of the family pet requires energy to produce, maintain, exist and grow - what is your company doing to offset this consumption?
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Pet Food Market
Cargill to acquire Pet Carousel
Cargill announced February 10, 2014, that it is acquiring Sanger, California, US-based Pet Carousel, a private company formed in 2003 that produces branded and private label pet treats and chews. The transaction is expected to close on, or about, February 28, 2014.
Pet Food Market
Petfood, human food industries get proactive with new GMO coalition
A new US coalition aims to get ahead of GMO related legislation, uncertainty and confusion – and, while not the first of its kind, this effort directly involves petfood and feed organizations, in addition to human food groups. The Coalition for Safe Affordable Food (CSAF), announced last week, currently comprises 31 organizations, including the Pet Food Institute (PFI), American Feed Industry Association and National Grain and Feed Association (NGFA).
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