Pet Food Market: Page 582

'Grumpy Cat' lands new deal as spokescat for Friskies brand

The cat known on the Internet as "Grumpy Cat," named Tardar Sauce, has landed an endorsement deal as the new spokescat for Nestlé Purina PetCare's Friskies cat food brand. As part of this new deal, the "Grumpy Cat" will appear in an online promotion for the cat food brand, extending a partnership it began with the cat in March for its Web videos series, "Will Kitty Play With It?"

Rondo Foods invests in expansion at Ireland pet treat production facility

Gaines Europe Ltd. has opened a new petfood production facility in Arklow, Ireland, that will create 15 new jobs in the region. Parent company Rondo Food invested €6 million (US$8.1 million) in the new facility to double outputs and exports by 2015.

Pet 360, Halo, Freekibble.com team up to give free petfood in Halloween promotion

Pet360, Freekibble.com and Halo, Purely for Pets have teamed up for a Halloween promotion that invites pet owners to show off their pets' tricks to win a prize pack and have petfood donated to their favorite animal shelter. Now through October 13, pet owners can submit their photos and videos on Pet360's website or Facebook page.

Online grocer FreshDirect now offering petfood, treats, supplies

Online grocer FreshDirect launched its Pet Shop page, featuring natural and national petfood brands, treats, toys and pet care options for cats and dogs. The grocer will now carry brands including Greenies, Wellness, Canidae and Natural Balance, as well as an assortment of Ellen DeGeneres' Halo products.

Interpets 2013 draws 239 exhibitors of new petfood, treats, pet supplies

Interpets-International Fair for a Better Life with Pets-concluded its four-day event at the end of August. The fair, held at Makuhari Messe in Chiba, Japan, drew 239 exhibitors from 13 countries and regions along with 47,579 visitors and their pets.

Market Trends and Reports

Zuke’s: Healthy pet treats, constant innovation

Zuke's Performance Pet Nutrition has been thriving on authenticity and innovation since the very beginning, when the company's founder, Patrick Meiering, became inspired to focus on energy nutrition for pets after feeding his tired Chocolate Lab Zuke a bit of energy bar during a hike. Seeing his dog perk right back up led to the idea of encouraging active lifestyles and outdoor adventures with pets, and Zuke's products have always been developed for a specific function-to help keep pets healthy and active.

Zukes Dog Cat Treats 1310 Pe Tzukes

Pet Food Market

What sustainability means to consumers (and what that means for petfood)

Sustainability has become a buzz word in marketing and other circles; it is also a concept that is resonating more with the petfood and human food industries as we struggle to find sustainable sources of protein and other ingredients to feed the growing number of people in the world (not to mention their growing number of pets). And we often hear that many consumers seek brands and products that follow or support sustainable practices. But what exactly does that mean?

Iams airing new commercial featuring therapy dog contest winner

Iams petfood brand is airing a new commercial in the US that features a story selected as the winner of the "Love Tails" contest. The commercial has been edited down from a long-form video on Facebook to a 30-second ad featuring the story of dog, Brooks, and owner Derek Underwood of Augusta, Georgia, USA.

Pet Food Product Database

Miracle Corp. Products Stewart Pro-Treat Raw Ground Frozen Bones

Market Trends and Reports

Puppy Cakes Puptato Chip dog treats

Pet Food Market

Freshpet

P.O. Box 2157

Secaucus, New Jersey 07096-2157

Pet Food Market

Petfood executives urge industry to share food safety practices, contact lawmakers

"Food safety is not proprietary," declared Mike Hayes, director of food safety and quality for Del Monte and a speaker during "Petfood Insights: New Approaches to Quality & Technology." The symposium took place September 10-11 in Memphis, Tennessee, USA (yes, Elvis was sighted) and was hosted by Kemin.

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