Pet Food Market: Page 589

Pet Food Market

Why consumers are worrying more about petfood safety

US consumers are increasingly concerned about food safety -- and, by extension, petfood safety, since so many pet owners treats their pets like family members. As many as 17% of consumers have stopped buying a specific human food or brand because of a certain safety concern, according to IFIC (as reported in Food Technology magazine by A. Elizabeth Sloan, contributing editor).

Market Trends and Reports

Friskies cat food brand calls for entries to video contest

Cat food brand Friskies is calling for video entries to "The Friskies" contest for the chance to win a US$5,000 cash prize and a custom-made, gold-plated statue. Cat owners can upload a video up to two minutes long to www.TheFriskies.com that captures their cat's funniest or most adventurous moment through July 15.

Nutrition trends: Allergen-free petfoods and alternative ingredients

Surprisingly, dogs and cats aren’t naturally allergic to most of the ingredients usually listed on labels with a ‘Free’ right behind them or a bold, red ‘No’ in front. Beef, dairy, chicken, corn, wheat, soy and yeast are simply the ingredients most commonly used in petfood recipes and, therefore, the most likely to be fingered first since they are the foods companion animals are most frequently exposed to at the bottom of their bowl.

Whether a pet has ingredient intolerance, allergic reaction or just a finicky stomach, plenty of petfood and treat manufacturers offer products made to get animals feeling better.

Filling empty petfood bowls with relief

When disaster strikes, our family and friends are often what help us make it through the tough times. Most pet owners include their beloved dogs and cats in this important network of support, but what happens when they need help feeding, sheltering or simply keeping their pets when a catastrophe has left them without a roof over their head? Recently, some petfood companies have been teaming up with charitable organizations or starting networks of their own to lend a helping paw to pet parents who find themselves in need.

The simple act of donating petfood not only saves companion animals' lives, but it also keeps families together when they've already lost so much.

Pet Food Market

Defining breakthrough innovation in petfood product development

Only about 10% of the 30,000 new product concepts developed in the US each year achieve success in the marketplace, according to Nielsen. So why do so many companies, including petfood and treat manufacturers, continue to pour so much R&D money into new product development?

Market Trends and Reports

Mars Petcare focuses on pet health, nutrition in new marketing campaign

Mars Petcare is making health and nutrition a priority for its Pedigree, Whiskas, Cesar and Sheba petfood brands to focus more on the emotional connection people feel with their pets. The petfood maker is hoping the plan will lead to advertising that sets the brands apart from traditional petfood marketing campaigns and compete more directly with P&G's Iams brand.

Market Trends and Reports

Catswell Nutrisca dry food for cats

Pet Food Product Database

Dog Rocks UK Ltd. PetproBio pre-probiotic feed additive

Market Trends and Reports

Hill's Pet Nutrition Inc. Crunchy Creations cat treats

Hill's Pet Nutrition

Grain-free: Hill's Pet Nutrition Inc. offers Science Diet crunchy creations grain-free cat treats.

Call for papers opens for Petfood Forum Asia 2014

The Petfood Forum Asia 2014 content advisory board is seeking abstracts for noncommercial presentations due by October 1, 2013. Potential speakers are invited to submit abstracts on petfood/pet treat topics.

Market Trends and Reports

Human food trends offer insights for petfood

These days, petfood product development follows human food trends by only “half a step,” according to David Sprinkle, publisher and research director for Packaged Facts, who spoke at Petfood Forum 2013. He referred to a regular report from his company, Culinary Trends Mapping, that covers restaurant trends in addition to product ones and said large petfood manufacturers often buy it.

Market Trends and Reports

UK retailer Sainsbury's launches new dog, cat food range

UK retailer Sainsbury’s launched The Delicious Collection, its own range of petfood for dogs and cats. The new premium range includes 18 formulas made with real meat.

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