Pet Food Market: Page 589

Pet Food Product Database

In Clover glow soft chews for dogs

Brand Insights

Simplify Pet Food Labeling: Strategies for Navigating Global Regulations

Esko

Learn how regulatory complexity is impacting the pet food industry and how brands will meet the challenge using the right digital tools

Market Trends and Reports

Diamond Pet Foods recalls select dry cat food brands

Diamond Pet Foods is recalling select production codes of Premium Edge Finicky Adult Cat, Premium Edge Senior Cat Hairball Management, Premium Edge Kitten, Diamond Naturals Kitten and 4health All Life Stages Cat dry cat food formulas. Tests conducted by the company indicated the products might have a low level of thiamine (Vitamin B1).

Market Trends and Reports

Diggin' Your Dog recalls Strippin' Chicks pet treats

Diggin' Your Dog announced a voluntary recall of one lot of its Strippin' Chicks pet treats produced on August 30, 2012, because the pet treats have the potential to be contaminated with Salmonella. The lot of the Strippin' Chicks pet treats being recalled comes packaged in a 5-ounce bag, with lot code 250322, and a "Use by" date of February 23, 2014.

Market Trends and Reports

Lincoln Bark launches animated dog treat video on YouTube

Lincoln Bark recently launched the first animated product video on its YouTube channel, featuring the company's three main dog treats: Sweet Little Butterpups, Treat Smarts and Doggie Sprinkles. This one-and-a-half-minute video is the first in a series of clips that will soon be released, designed and animated by Lincoln Bark's in-house graphic design and animation departments.

Market Trends and Reports

Sheba cat food brand launches 'Feed your passion' campaign

Mars PetCare's Sheba cat food brand launched the "Sheba. Feed your passion." campaign featuring actress and cat lover, Eva Longoria. The campaign introduces the cat food brand to the US marketplace, featuring Longoria in TV, print and digital advertising; in-store and consumer promotions; public relations; and social media channels.

Market Trends and Reports

The green effort: Petfood companies support sustainability

Staying sustainable may be a topical trend in the media or a consumer-driven marketing tool according to some, but I applaud petfood companies who go out of their way to make their production and facilities more eco-friendly. Shrinking your carbon footprint also significantly reduces costs-something even the staunchest cynic can't argue with.

Market Trends and Reports

Update: Pet treat market round-up

The pet treat market is often the place where bold marketing strategies, experimental blends of ingredients and clever packaging first meet the rest of the petfood and pet care sector. Petfood lines, loyal customers and overnight success stories can also sprout up from this fertile ground, so it’s important to keep abreast of the most novel, on-trend treats being introduced to the marketplace.

Market Trends and Reports

Pup-O-Licious gluten- and wheat-free dog treats

Pet Food Market

Will 2013 be another bad year for mycotoxins in petfood?

With the news last week that a scientist is studying Salmonella in space and, more importantly, gleaning important insights from the study, we can hope that this pathogen might become easier to control in petfood plants and everywhere else it shows up. (Because, after all, it's in the environment nearly everywhere.) That might help decrease the number of petfood recalls related to Salmonella each year.

Market Trends and Reports

Giving pets (and their owners) a helping hand

While the petfood and pet care industries have continued to chug along despite the economy, still sluggish in many parts of the world, there's no doubt that some pet owners have been hit hard by loss of jobs, wages or homes. In the US, at least 5 million pets enter animal shelters each year for a variety of reasons; it's difficult to find up-to-date data on how many are surrendered due to owners' inability to afford petfood or care.

Market Trends and Reports

Evaluating raw meat diets for captive carnivores

The study's objective was to evaluate raw meat diets for captive exotic and domestic carnivores containing traditional and alternative raw meat sources; specifically, beef trimmings, bison trimmings, elk muscle meat and horse trimmings. It aimed to examine diet composition and protein quality; apparent total tract energy and macronutrient digestibility in domestic cats, African wildcats, jaguars and Malayan tigers, and ME and fecal fermentative end-products in domestic cats.

Pet Food Market

Using the Internet to help offline petfood customers

The majority of shoppers now turn to the Internet for product information, and it's important to accommodate them as we build and promote our brand. However, it's vital to remember that they often take the information they find online and apply it to offline activities, including shopping.

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