Pet Food Market: Page 617

Market Trends and Reports

Cat food maker Friskies releases iPad app for cats, owners

Cat food maker Friskies recently released what it says is the first iPad app that lets cats and pet owners compete against each other. The "You vs. Cat" app is an arcade-style game in which the pet owner tries to shoot petfood into a goal box before the cat can stop the food with its paw.

Pet Food Market

Get your new product development questions answered

Everything you've ever wanted to know about new product development but were afraid (or didn't know whom) to ask ... That's what you'll find at Petfood Workshop: New Product Development, April 4-5 at the Renaissance Schaumburg near Chicago, Illinois, USA.

Pet Food Product Database

My Perfect Pet Knight's Blend dog food

Pet Food Processing

GA Pet Food Partners invests in sustainable petfood manufacturing

GA Pet Food Partners, a UK superpremium private label dry petfood manufacturer, recently invested millions in the construction of a new environmental management facility as part of its 10-year sustainability plan to produce petfood using more environmentally friendly and sustainable methods. GA's facility sits on 27 hectacres of land that features water treatment works, three biofilters and the ability to clean and recycle all air and water on site. The company also has an on-site packaging recycling plant that separates paper, cardboard and plastics to reduce landfill waste.

GA Pet Food Partners' recently invested in construction of a new environmental management facility on 27 hectacres of land in the UK.

Market Trends and Reports

How To: Boost sales by promoting the benefits of pet ownership

According to David Lummis, senior pet market analyst for Packaged Facts, in his presentation U.S. Pet Food Market Update, 2011: Marketing the Benefits of Pet Ownership, pet parents are different shoppers than they were after the 2007 recalls and the 2008 global recession. This "new normal" shopper is more likely to switch brands, channels and stores, so now it's more important than ever to emphasize the benefits of not only your petfood or treat product, but the ownership of pets in general.

It is important to show pet parents that better ingredients mean a better quality of life for their companions, that feeding their pets your product can strengthen their emotional bond with their animals and that bond helps support their own health and wellness.

Market Trends and Reports

Therapeutic petfood diets aid in managing pet health condititions

New research has led petfood manufacturers to develop therapeutic diets that are created specifically to manage many different medical conditions, such as pet obesity or allergies, says a recent article from veterinarypracticenews.com. Typically discussed when a pet's lifestage changes, from puppy to adult to senior, or when the pet develops a specific medical condition, veterinarians say pet nutrition is now being more regularly incorporated into check-up visits as nutrition becomes increasingly important as a form of preventative pet care.

Iams petfood brand offers new senior cat, dog diets

P&G Pet Care's Iams petfood brand introduced a new line of Senior Plus diets, specifically designed for dogs and cats over age 11. Senior Plus diets are available in Iams' ProActive Health and Premium Protection formulas for cats and small to medium breed dogs over age 11, and ProActive Health for large breed dogs age 9 and older.

Pet Food Market

Record corn crop in US (find out what that means at Petfood Forum)

Two sources -- the US Department of Agriculture and the Food and Agricultural Policy Research Institute (FAPRI) -- are predicting a record corn harvest for the US this year, according to WattAgnet.com. FAPRI, a think tank based at the University of Missouri, puts the crop number at 13.916 billion bushels, reports a Reuters article, a 6% increase over the previous record set in 2009 (and based on the second largest plantings since World War II).

Market Trends and Reports

Vitakraft Sunseed Inc. bird treats

Pet Food Product Database

Tuffy's Pet Foods Inc. Natural Planet Organics Adult Formula

Tuffy's Pet Foods Inc.

Pet Food Product Database

Tuffy's Pet Foods Inc.

P.O. Box 190

145 1st Ave N

Perham 56573

Study finds decline in vet visits among pet owners in recession

A survey of 1,200 dog and cat owners by the Pert Group and Brakke Consulting found veterinarians continue to be key in influencing pet product purchases and are the primary retail channel for items like medications and prescription petfood diets, yet pet owners are visiting the veterinarian less thanks to the recession. The survey, conducted in November 2011, found that 77 percent of respondents reported taking their pet to the veterinarian, down 20 percent from 88 percent in 2007, the first year the survey was conducted.

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