Purina marks 100 years of Dog Chow with sweepstakes

Specially marked 48-pound bags at Sam's Club will contain Golden Tickets redeemable for a year of free dog food and $100 in Sam's Cash.

June 29, 2026

Nestlé Purina PetCareStarting July 1, Purina will launch a Golden Ticket promotion at Sam's Club to mark the 100th anniversary of Dog Chow. Specially marked 48-pound bags of Purina Dog Chow Beef and Chicken will begin appearing in Sam's Club locations nationwide and on SamsClub.com, with 100 bags containing hidden Golden Tickets.

Winners who find a Golden Ticket can redeem it for a year's supply of dog food plus $100 in Sam's Cash. The bags will be available while supplies last.

Love Nala Yaskulka Col Vol 2 6 29 26

How Love, Nala turned mental health into a David vs. Goliath brand strategy

Lipid excipients, derived from everyday dietary oils, leverage the body's natural fat digestion process to support supplement delivery.

Lipid excipients offer supplement makers bioavailability, palatability solutions

Pet Food Marketing and Branding

How Love, Nala turned mental health into a David vs. Goliath brand strategy

Love, Nala's landmark partnership with the nation's largest mental health organization shows how challenger pet food brands can own a category by going where industry giants structurally cannot.

Love Nala Yaskulka Col Vol 2 6 29 26

The Farmer's Dog partners to advance veterinary nutrition training

The Farmer's Dog is sponsoring a three-year small animal clinical nutrition residency at the University of Georgia College of Veterinary Medicine, its second university residency sponsorship.

The Farmers Dog Vet Image

Redbarn kibble campaign to benefit retired service dogs

The July promotion offers pet owners $5 off large bags while donating up to $50,000 to Project K-9 Hero.

Pet Food Marketing and Branding

Merrick Purrfect Bistro launches cat personality awards program

Cat owners can nominate their pets in six personality-based categories through a virtual awards show airing on International Cat Day.

Trending: Pet Food Podcast

EPISODE 111: How are small pet businesses using AI right now?

eTailPet's Eric Thornton breaks down where AI adoption stands for independent pet retailers and what it means for the businesses that serve them.

Sound Cloud Cover Art 800x800 Eric Thornton

Pet Food Marketing and Branding

Hill's Pet Nutrition becomes first 'Clear The Shelters' presenting sponsor

Hill's is expanding its partnership with NBCUniversal Local's annual pet adoption campaign for the ninth consecutive year.

Since its launch in 2015, Clear The Shelters has resulted in more than 1.3 million pet adoptions and raised more than $5.6 million for animal shelters.

Pet Food Packaging

Refreshed pet food packaging wants to grab attention, communicate

Pet food and treat brands are revising their packaging to better catch the eye of consumers as well as communicate more fully once they have pet owners’ attention.

Packaging Bulgnn Istock

Pet Food Marketing and Branding

DASH Dog Food launches from ButcherBox for Pets rebrand

Bobby Quirk, ButcherBox's first hire, leads the newly independent fresh-frozen dog food company.

Dash Dog Food Jun26

Pet Food Marketing and Branding

Beggin' names its inaugural Top Dog

Beggin' names Hudson its Top Dog after nearly 38,000 votes determined the winner of the brand's inaugural 11-dog roster competition tied to its U.S. Soccer sponsorship.

Beggin Xi Roster Of Dog Finalists

Adventures in Pet Food

Pet owners overwhelmed by product choices? I get it now

Like many pet owners, I find myself relying on recommendations and personal purchasing philosophies in deciding what cat foods and other products to buy.

Klem (top) and Charlie

Pet Food Marketing and Branding

Edgard & Cooper petitions Reykjavik to apologize for dog ban

The pet food brand's Pet Rights Week campaign calls on the Icelandic capital to acknowledge its 1924–1984 prohibition on dog ownership.

Edgard & Cooper Reykjavik Apology

Pet Food Marketing and Branding

'Eat the invasives': A killer David vs. Goliath brand strategy

Inside Archway Pet Food's laser-focused positioning to own a niche.

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