Blue Buffalo AI tool helps customers compare dog foods

The tool uses Google's Gemini model to match a photographed dog food bag with a Blue Buffalo Life Protection Formula recipe.

September 24, 2026

Lpf Puppy Lifestyle

Blue Buffalo

According to the National Retail Federation, 41% of consumers use AI tools to help guide their purchasing decisions. With that in mind, Blue Buffalo has launched a new AI-powered tool designed to help dog owners compare their dog's current food with other brands.

Users can photograph or upload an image of a dog food bag, either their current brand or one they are considering. The tool then compares that product with the closest-matching Life Protection Formula recipe and displays ingredient and benefit comparisons.

The tool uses Google's multimodal Gemini model to recognize a dog food bag from a single photo and match it with a Life Protection Formula recipe. It can compare 60 products from brands including Purina, Purina Pro Plan, Hill's, Iams, Royal Canin, Rachael Ray Nutrish and Pedigree.

Consumers who buy a qualifying 5-pound bag of Life Protection Formula after using the tool can receive a rebate of up to $25 by uploading their receipt.

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