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Taste that innovates
It used to be enough that petfoods met pets' tastes and their nutritional needs. But with the significant evolution of the global petfood market that has been accompanied by a strong premiumization trend, foods that are going to fly off shelves also have to answer to the pet owner's demand for the best quality, period. Petfood companies are now looking at how dogs respond genetically to a particular diet and how cats respond to different moisture content in kibble. Petfood manufacturers should spend a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.
Petfood companies are now looking at how dogs respond genetically to a particular diet.
Brand Insights
Rethink minerals to boost pet health and build lasting loyalty
Zinpro®
What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.
Rethink minerals to boost pet health and build lasting loyalty
Production
Petfood fights inflation
Inflation is becoming a fact of life in just about every region of the world. In the US, the consumer price index (CPI) increased 1% from May to June and 5% since June 2007. The US Bureau of Labor Statistics, which tracks both consumer and producer prices, said the CPI increase was due mainly to sharp spikes in the energy and food indexes (no surprises there). Though the report did not separate out petfood, it specifically cited increases in the indexes for pets, pet products and services.
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Is petfood recession-proof?
Apparently US pet owners are not cutting back much on petfood spending. The only categories showing a drop in volume are mid-priced and economy dog foods and economy cat foods. Given the troubled economy and gas prices, it doesn't seem logical. Maybe because petfood buying is becoming more and more emotional - combined with US pet owners focusing more on quality, taste and function rather than price.
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Editorial Notes: They want to get involved
As the status of pets continues to rise, many pet owners seem willing to put more time into preparing meals for their pets. Several companies are catering to pet owners who want to get more involved with feeding their pets. If the market continues to develop, which seems likely, we can expect to see more major marketers of traditional commercial diets adding high-involvement petfoods to their product lines.
Vitakraft's 'Mix It' dog and cat foods provide variety without having to change the main food.
Production
Something To Chew On: What it means to be green
Like Kermit the Frog on the popular children's TV show Sesame Street, consumers and manufacturers alike are finding that it's not easy being green. But given our many finite natural resources and the very real economic, technological and ecological limits to what we can develop, we have to start somewhere
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The rise of petfood retailing
It just keeps getting better for the petfood industry. In emerging markets, the combination of income growth, increasing urbanization and better marketing is creating favorable conditions for petfood sales.
The five leading international retailers are Wal-Mart, Carrefour, Tesco, Metro Group and A.S. Watson Group. They are already present in many developing markets, and local retailers will have to work hard to compete.
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Success from Sweden
Sweden is celebrated for its untouched, beautiful countryside and outstanding natural environment. In order to protect this national asset, Sweden has imposed some of the toughest environmental legislation in the world. Lantmännen Doggy AB is proud of this Swedish legacy, which it translates in its product line, marketed under the brand Bozita.
Niklas Siwersjö, export director of Lantmännen Doggy AB, with his dogs Rogstabergets Jackson Browne and Lokkebergets I Jäger Browne.
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Functional fixes
The rising popularity of petfoods containing functional ingredients can be traced to the Dietary Supplement Health and Education Act (DSHEA) of 1994. This US legislation restricted some of the Food and Drug Administration's (FDA) authority to act against functional ingredients as unapproved food additives. This led to a vast influx of such products for people and influenced similar trends in petfood.
Gourmetceuticals markets PPL-240, an antioxidant derived from a South American fern (Polypodium leucotomos). It has been clinically proven to protect cells against the damaging effects of free radicals. The FDA (US) has approved it for both human and animal consumption (www.gourmetceuticals.com).
Production
Downloading the human brain
In The Singularity is Near, futurist Ray Kurzweil examines what he calls the next step in our evolutionary progress: the union of humans and computers. He believes that the knowledge and skills embedded in our brains will be combined with the vastly greater capacity, speed and knowledge-sharing ability of computers
Futurist Ray Kurzweil sees an astonishing future in which technological progress will create a utopia.
Production
Cool down costs, heat up progress
Cost-efficiency and energy-efficiency in particular, combined with high quality production, is an increasingly hot topic for every manufacturing sector. In the case of the petfood industry, a great benefit in this regard can be obtained through optimized use of drying and cooling systems.
Counterflow dryers, like this example from Geelen Counterflow, already have over 50% market share in countries such as Japan, France, Spain, Italy, Belgium, the Netherlands and Argentina.
Pet Food Product Database
Creative Formulation Concepts ProMax
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Pet Food Product Database
FleetwoodGoldcoWyard upgraded RoboMax
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