Production: Page 186

Production

Something To Chew On: Keys to new product success

If the continuing growth of our industry is driven by trends such as humanization, health and convenience, those trends are manifest in new product development (NPD), which is exploding around the globe.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Production

Newest product trends for critters

Five emerging petfood and treat fads for companion animals other than dogs and cats

Production

Innovation explodes!

Driven by functional claims, taste and convenience, global new product development is booming

Production

Antioxidant options

Pros and cons: Which ones are right for your products?

Pet Food Product Database

Pack-Tech stainless steel rotary chamber machine

Pet Food Product Database

Thermo Fisher Scientific Inc. Hypersil Gold HPLC columns

Thermo Fisher Scientific

Pet Food Product Database

Zip-Pak resealable zipper applicator

Zip-Pak

Production

Affinity for growth

Founded in Spain in 1963, Affinity Petcare - part of the Agrolimen Group of companies, leading manufacturers of consumer goods in Europe - has been striving to produce novel, healthy products for pets for more than 40 years. Ranked number six in our annual list of the top 10 petfood companies for 2008, the company offers a wide range of products, from special veterinary diets to superpremium foods to value-priced products for cats and dogs. Affinity says it is committed to the following values: imagination, innovation, flexibility and a scientific, systematic approach.

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Taste that innovates

It used to be enough that petfoods met pets' tastes and their nutritional needs. But with the significant evolution of the global petfood market that has been accompanied by a strong premiumization trend, foods that are going to fly off shelves also have to answer to the pet owner's demand for the best quality, period. Petfood companies are now looking at how dogs respond genetically to a particular diet and how cats respond to different moisture content in kibble. Petfood manufacturers should spend a considerable amount of time conducting controlled feeding studies to determine the right combination of ingredients and processing techniques to produce a nutritious, palatable food.

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Petfood fights inflation

Inflation is becoming a fact of life in just about every region of the world. In the US, the consumer price index (CPI) increased 1% from May to June and 5% since June 2007. The US Bureau of Labor Statistics, which tracks both consumer and producer prices, said the CPI increase was due mainly to sharp spikes in the energy and food indexes (no surprises there). Though the report did not separate out petfood, it specifically cited increases in the indexes for pets, pet products and services.

Production

Is petfood recession-proof?

Apparently US pet owners are not cutting back much on petfood spending. The only categories showing a drop in volume are mid-priced and economy dog foods and economy cat foods. Given the troubled economy and gas prices, it doesn't seem logical. Maybe because petfood buying is becoming more and more emotional - combined with US pet owners focusing more on quality, taste and function rather than price.

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Editorial Notes: They want to get involved

As the status of pets continues to rise, many pet owners seem willing to put more time into preparing meals for their pets. Several companies are catering to pet owners who want to get more involved with feeding their pets. If the market continues to develop, which seems likely, we can expect to see more major marketers of traditional commercial diets adding high-involvement petfoods to their product lines.

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