Consumer Trends: Page 6

Pet Food Market

Expert: To improve petfood sustainability, stop negative marketing about by-products

Rendered petfood ingredients, often called by-products, are highly nutritious and palatable for pets and help the environment

Pet Food Packaging

Market trends: Sustainable petfood packaging

The US demand for petfood packaging is expected to rise 4.8% annually to US$2.5 billion in 2018, according to Ohio-based market research firm The Freedonia Group Inc. That demand is being driven by the need for more advanced packaging—higher-value, more sophisticated packaging that meets the expectations of an ever-growing market overall and the premium petfood market in particular. As consumers become increasingly involved in their pets’ well-being, and become more educated in where their pet products are coming from, specific packaging issues come to light. One of those issues is sustainability.

Market Trends and Reports

The green effort: Petfood companies support sustainability

Staying sustainable may be a topical trend in the media or a consumer-driven marketing tool according to some, but I applaud petfood companies who go out of their way to make their production and facilities more eco-friendly. Shrinking your carbon footprint also significantly reduces costs-something even the staunchest cynic can't argue with.

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Sustainability matters to tomorrow’s petfood consumers

In answering questions for this issue’s article on GA Pet Food Partners’ new environmentally friendly facility, David Bennison, GA’s sales director, makes a strong case for conferring with all stakeholders when launching a sustainability initiative. “In order to develop a long-term plan, you need to consult comprehensively with all employees, suppliers, customers and local residents to ensure the proposals meet their concerns and give confidence that the business is truly sustainable,” he says.

Consumer Trends

Kalmbach Feeds: Adapts and expands

Ethanol, vegan movement and increased regulations top Kalmbach’s list of industry challenges.

Market Trends and Reports

Survey: consumers drive sustainability in petfood

“Top consumer groups turn to sustainability.” That was the headline for an Entrepreneur.com article by Bill Roth, president of NCCT, a San Francisco-based consulting firm specializing in sustainability marketing and business strategies. Roth, writing about last year’s Sustainable Brands Conference, was referring to US youth, women and CEOS. Representing an annual buying power of about US$10 trillion, these three consumer groups are “shifting their purchasing criteria toward sustainability,” Roth wrote.

Additive Technologies

Building on the past, positioned for the future

Feed Management talks to four leaders representing some of the top feed manufacturers in the industry today about the issues that will have the greatest influence on the future of their business.

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