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Pet Food Palatability

Find the latest pet food palatability science and testing data, analysis and information from the editors of Petfood Industry magazine to help pet food manufacturers create wet and dry dog and cat food that appeals to a companion animal’s sense of taste, smell and sight.

ARTICLES

Pet food aroma can boost dog, cat owners’ brand loyalty

For pet food manufacturers, improving the smell of pet food can be an efficient way to upgrade pet owner meal experience, build consumer trust and establish a positive brand image.
Industry professionals will lead a webinar exploring the how pet food odors connect with owners’ preferences and emotions.
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Protecting your brand through precise pet food processing

Tips on safety regulations and process improvements as it applies to the pet food industry. Sponsored by Schenck Process Group.
Tips on safety regulations and process improvements as it applies to the pet food industry. Sponsored by Schenck Process Group.
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Small dogs prefer large kibble in palatability tests

AFB International scientists found in palatability trials that every body size of dogs preferred large kibble over small and medium sized pieces.
By discerning what size kibble that dogs actually choose, there could be several benefits for both pet food retailers and dog food brands.
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5 techniques for new pet food product validation

During one of the sessions at Petfood Innovation Workshop, representatives from AFB International discussed five techniques a company can use in validation of a new pet food or treat.
LIVE FROM PFF: These five techniques can help pet food companies develop new products, improve existing ones and identify problems.
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How to formulate, launch new pet food and treats

Developing new pet food and treats requires a large investment in both time and money, so a number of factors should be taken into account before launching a new product, Petfood Workshop attendees learned.
LIVE FROM PFF: Innovation in pet food and treats requires a large investment in both time and money, so a number of factors should be taken into account before launching a new product.
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Petfood Innovation Workshop and Pet Food Experience at KSU

On October 28-30, 2015, nearly 200 participants attended the fall edition of the Petfood Innovation Workshop (Focus on Treats) & K-State Pet Food Experience at K-State University in Manhattan, Kansas, USA. Major pet food manufacturing companies were represented along with entrepreneurs from smaller companies, leaders from trade associations and regulatory officials from various states.

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