Discover the pulse of the global pet food market from Petfood Industry Editor-in-Chief Debbie Phillips-Donaldson’s column “Something to Chew On,” which features opinions, analysis and commentary you won’t find anywhere else. Topics include dog and cat food nutrition, packaging and marketing trends. Register for free to access premium content.
Pet food product development goes in cycles, shaped by human food trends, market demands and pet owner concerns. With grain free, irony plays a role, too.
Europe is the second largest pet food market worldwide, with many leading companies in Western Europe now joined by fast-growing Eastern European players.
Consumers and their demands for pet foods based on human food trends have long driven industry growth, but can consumer focus and humanization go too far?
Many consumers seek to avoid heavily processed foods and are extending that desire to their pets’ diets, though the term ‘processing’ can be misunderstood.
Pet food companies and suppliers see growth in acquisitions of both similar pet food producers as well as with suppliers buying pet food divisions, and vice versa.
For future success in the global pet food market, look to fast-growing areas such as cat food, treats, wet food, the Asia-Pacific region and e-commerce.
Constant changes in pet food retailing and e-commerce may impact independent pet retailers the most, but they are instituting their own changes to compete.
In the November 2019 issue of Petfood Industry, discover how pet treats can be made from upcycled ingredients, review top trends in dog and cat treats, learn about pet food transparency and more.