Something to Chew on

Something to Chew on

Niche raw, fresh pet food players lead the way for big ones

Seeing the growth rates for formats like raw, fresh and freeze-dried pet food is leading larger companies to follow smaller players into those categories.

Brand Insights

Learn how AI and tech advances are powering the future of pet food

WATT Global Media

Discover how new tools and strategies streamline operations, improve safety, and transform marketing for pet food manufacturers.

Something to Chew on

What role is M&A playing in pet food growth?

Pet food merger and acquisition activity has continued to slow, at least in the U.S., likely due to economic uncertainty driven by global trade tensions.

Something to Chew on

Weighing effects of tariffs on pet food consumers, makers

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Why alternative cat food sales continue to grow

Sales of raw cat food and other alternative categories keep increasing despite safety and other concerns, rising with the growing cat population.

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Developing and growing careers in pet food

As more women join the industry and rise to leadership levels, programs like Women in Petfood Leadership can help them, and everyone, grow their careers.

Something to Chew on

What consumers think about novel pet food proteins

While sustainability concerns help spur interest in non-animal-based proteins, surveys of pet owners still show low awareness and willingness to buy them.

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Pet food sustainability progress via robust ingredient data

Databases under development are starting to provide valuable data on pet food ingredients’ carbon footprints, offering companies a way to reach sustainability goals.

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5 human food trends that could impact pet food in 2025

As human food and pet food continue their symbiotic relationship in the marketplace, ingredients, digestive health and other trends will play out in both.

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The role of health and wellness in pet food today

Pet owners increasingly deem health and wellness attributes among pet food’s most important benefits, and brands are responding with more related claims.

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US pet food inflation at 2021 rate — are we out of the woods?

Pet food prices are now rising only slightly or even declining year over year but are still much higher than three years ago, as are producer prices.

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Cat ownership on the rise around the world

Even in regions like Europe where cats have always been most popular, their numbers are growing, as they are in traditionally dog-oriented countries.

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Where do pet owners stand on plant-based pet foods?

Plant-based, vegan, vegetarian and other pet diets with alternatives to animal-based proteins get a lot of buzz, but are pet owners really willing to buy them?

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