ARTICLES

Online exclusive: Marketing with emotional significance

Want to learn more about marketing petfoods and treats in our adaptive and forward-thinking market?
Check out Robert Wheatley’s presentation on marketing with emotional significance. Marketing Pet Brands with Emotional Firepower: How to Build Brand Preference and Sales was originally presented at Petfood Forum 2010.
Read More

Marketing petfoods with firepower

Best practices in building brand equity, constructing a compelling value proposition and understanding the emotional triggers that drive purchase decisions
Best practices in building brand equity, constructing a compelling value proposition and understanding the emotional triggers that drive purchase decisions 
Read More

Advertisement

Advertisement

Advertisement

Advertisement

Advertisement