Online exclusive: Marketing with emotional significance

Check out Robert Wheatley’s presentation on marketing with emotional significance. Marketing Pet Brands with Emotional Firepower: How to Build Brand Preference and Sales was originally presented at Petfood Forum 2010.

The goal is to fight rampant “samenessâ€Âť among competing brands by pushing the envelope on brand uniqueness.
The goal is to fight rampant “sameness” among competing brands by pushing the envelope on brand uniqueness.

Check out Robert Wheatley’s presentation on marketing with emotional significance. "Marketing with Emotional Firepower: How to Build Brand Preference and Sales" was originally presented at Petfood Forum 2010.

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