Reading Bakery Systems expands global customer care team

Reading Bakery Systems (RBS) has expanded its customer care team to provide enhanced support for customers worldwide. The initiative aims to deliver faster responses and strengthen service partnerships across every region.

"At RBS, supporting our customers doesn't end with installation," said Tremaine Hartranft, VP of Technical Growth & Strategy. "This expansion gives us the capacity to deliver a higher level of service and responsiveness, helping our customers succeed every day."

Mike PalumboReading Bakery SystemsMike Palumbo has been appointed director of customer care to lead the expansion. Palumbo is tasked with integrating aftermarket parts and service support into a unified customer experience. He is also developing Customer Care teams in RBS's Regional Operating Centers (ROCs) in Europe, Asia, and Latin America to extend the company's global reach and strengthen local service capabilities.

"Our goal is to build a world-class customer care program that keeps pace with our customers' needs," said Palumbo. "We're expanding our team, streamlining processes, and increasing our responsiveness so we can deliver the kind of service and support that makes RBS not just a supplier, but a true partner."

Monica LinatocReading Bakery SystemsNick BosslerReading Bakery SystemsThe field customer support team has grown with new regional appointments. Monica Linatoc serves as customer care representative for Southeast Asia, while Nick Bossler was promoted to customer care representative for North America. Both representatives focus on building relationships, delivering tailored parts and service solutions, and ensuring prompt support.

Meredith MillerReading Bakery SystemsAt RBS headquarters, Meredith Miller has transitioned from the purchasing department to parts & service coordinator. Miller supports the global aftermarket sales team by coordinating quotes, managing orders, and ensuring on-time shipments to keep production lines operational.

The expansion represents a broader organizational shift at RBS to reinforce customer-focused operations throughout the company. By strengthening the customer care team, RBS aims to ensure every interaction delivers value and reliability, said Palumbo.

"Our goal is to respond with urgency and solutions when customer need us," he added. "This is about more than expanding a team; it's about building relationships that last."