Robert WheatleyRobert Wheatley is CEO of Emergent – The Healthy Living Agency, a marketing and communications company with expertise in translating consumer insight to pet food brand building. He can be reached at [email protected].From the AuthorPet Food MarketCould Blockchain revolutionize the pet food industry?Blockchain provides proof of pet food ingredient claims and quality by essentially telling a brand’s story in a more credible way.Market Trends and ReportsOnline exclusive: Marketing with emotional significanceCheck out Robert Wheatley’s presentation on marketing with emotional significance. Marketing Pet Brands with Emotional Firepower: How to Build Brand Preference and Sales was originally presented at Petfood Forum 2010.Market Trends and ReportsMarketing petfoods with firepowerBest practices in building brand equity, constructing a compelling value proposition and understanding the emotional triggers that drive purchase decisionsPage 1 of 1
