Stability, uncertainty co-exist in current pet markets

With 2025 shaping up to be a significantly economically difficult year, it’s hard to figure out exactly where pet food will fall for consumers.

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We’re halfway through perhaps the most economically uncertain year we’ve had since the pandemic, and the only constant seems to be change.
We’re halfway through perhaps the most economically uncertain year we’ve had since the pandemic, and the only constant seems to be change.
qimono | Pixabay.com

Over and over again, pet food has shown itself to be resilient in the face of economic adversity. The last five years have seen continued growth in the space, at least when it comes to revenue, and therein lies the rub — going on year six of riding a global economic rollercoaster, pet owners’ wallets are just as tired as they are. As consuming becomes a more and more expensive prospect all around, the fear is that pet food will finally begin taking the hits it has thus far avoided. Given the state of things halfway through 2025, what might the rest of the year look like?

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