David Sprinkle is the publisher and research director at Packaged Facts, a leading supplier of market research on the US pet industry. He is also the author of Petfood Industry magazine's monthly column, "Market Report."
Oral care products for pets are nothing new. Nonetheless, the continuing premiumization of the pet market, which includes a heightened focus on pet wellness and on human-style products for pets, has had a marked impact on availability and characteristics of products designed to address pet dental hygiene and oral health.
Pet parents are not only increasingly demanding about the health and wellness benefits of the foods they feed their pets, but increasingly convinced about the effectiveness of pet food as preventive health care.
According to the Spring 2015 Simmons National Consumer Study from Experian Marketing Services, 52% of US households (or 61.8 million) have dogs or cats, with 39% (or 47.1 million) keeping dogs and 25% (or 30.2 million) keeping cats.
As US-born Latinos increase their numerical lead in the community in the wake of decreased immigration from south of the border (due to the US economic recession, among other factors), pet ownership rates are increasing among the Latino population.