How premiumization is driving pet food evolution
Pet owners increasingly identify their pets as family members and feed them as such, providing great opportunity for manufacturers to cater to this trend.
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ARTICLES
Using HPP to produce clean-label raw pet foods
High-pressure processing is an effective method for creating a safe, healthy raw pet food and can help pet food companies avoid recalls to protect their reputations.
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How the pet food industry is leveraging new technologies
The power of technology is enabling the pet food industry to be more transparent and helpful to customers.
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How to formulate, launch new pet food and treats
Developing new pet food and treats requires a large investment in both time and money, so a number of factors should be taken into account before launching a new product, Petfood Workshop attendees learned.
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6 insights for marketing pet food to millennials
Bob Wheatley, founder and CEO, Emergent, gave six insights that should be considered by pet food marketers who want to appeal to millennial pet owners and keep them as loyal customers.
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Why consumer attitudes matter in pet food formulation
Consumers’ views of the foods they eat carry over into what they expect their pets to eat, participants in Pets Family Feud found out at Petfood Innovation Workshop.
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How pet food companies can recruit, retain millennials
Millennials have changed the way work happens, and companies must get on board in order to attract this next generation of employees.
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3 pet food types to watch in the pet specialty market
Growth in the pet specialty market is expected to continue as consumers demand premium and value pet food options.
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Read the June issue of Petfood Industry!
June 2019
The June 2019 issue of Petfood Industry includes news from Petfood Forum 2019 and a story on how the Chinese pet food market offers opportunities and challenges.