Pets are being thought of more than ever as part of the family and demanding the same premium nutrition for their pets as for themselves, leaving much potential for innovation in pet food.

LIVE FROM PFF: High-pressure processing is an effective method for creating a safe, clean-label raw pet food and can help pet food companies avoid recalls to protect their brands.

LIVE FROM PFF: Technologies like virtual reality and the cloud are enabling the pet food industry to be more transparent and helpful to customers.

LIVE FROM PFF: Innovation in pet food and treats requires a large investment in both time and money, so a number of factors should be taken into account before launching a new product.

Pet food companies need to appeal to pet owners’ emotions in order to differentiate their pet food products and gain new consumers.

Consumers’ views of the foods they eat carry over into what they expect their pets to eat, participants in Pets Family Feud found out at Petfood Innovation Workshop.

Millennials have changed the way work happens, and companies must get on board in order to attract this next generation of employees.

Premiumization of pet food is driving the pet specialty market’s continued growth, which sits at 5% year over year, said Maria Lange, business group director, pet care, Gfk, speaking at Petfood Forum 2016 on April 19.