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INFOGRAPHIC: World's top pet food companies in 2015

The global pet food market was profitable in 2015, with many pet food companies holding their spots as top earners and mergers and acquisitions boosting profitability for others.
The global pet food market was profitable in 2015, with many pet food companies holding their spots as top earners and mergers and acquisitions boosting profitability for others.
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How to co-create value in the pet food industry

Pet food companies and retailers need to provide incentive for pet owners to engage with their products and become loyal brand consumers.
Pet food companies and retailers need to provide incentive for pet owners to engage with their products and become loyal brand consumers.
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Consumers' education needed on benefits of novel proteins

Novel proteins in pet food can have a significant impact to improve pets' health and reaction to allergies if consumers are educated about these benefits.
Novel proteins should have an increasing role in pet food and treats, but using more novel protein ingredients will only be successful if the industry properly educates consumers.
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Novel meat proteins gaining importance in pet food

Consumers are increasingly looking for specialty pet food products with high levels of exotic meat proteins as the paleo trend in human food carries over to pets.
Overall pet food market growth is slowing in the mass market channel, but one area expected to see continued growth within the specialty products market is pet food and treats with novel meat proteins, said David Sprinkle, research director, Packaged Facts.
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Petfood Forum 2015

Social media's role in recruiting pet food industry talent

Mary Ellen Barkley of Kansas State University and Dr. Jerrod Kersey of Mars Petcare US discuss the importance of social media in recruiting young pet food industry professionals.

 Mary Ellen Barkley of Kansas State University and Dr. Jerrod Kersey of Mars Petcare US discuss the importance of social media in recruiting young pet food industry professionals. 


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