Alyssa Conway

INFOGRAPHIC: World's top pet food companies in 2015

The global pet food market was profitable in 2015, with many pet food companies holding their spots as top earners and mergers and acquisitions boosting profitability for others.

June 13, 2016

Alyssa Conway

The global pet food market was profitable in 2015, with many pet food companies holding their spots as top earners and mergers and acquisitions boosting profitability for others.

Top 40 pet global food companies: 2015 data now available

Petfood Industry’s Top Pet Food Companies issue profiles the world’s leading pet food manufacturers with exclusive revenue data and analysis.

May 17, 2016

Alyssa Conway

Petfood Industry’s Top Pet Food Companies issue profiles the world’s leading pet food manufacturers with exclusive revenue data and analysis.

5 rules for rebranding pet food packaging

Appealing to consumers’ emotions is key to a pet food product’s packaging being successful.

April 21, 2016

Alyssa Conway

Packaging is an important part of pet food and can be a useful tool in attracting consumers to a product and telling a brand’s story.

New processing method for extrusion-baked pet foods

A gentle extrusion process followed by high-temperature baking can help to improve product quality, lower energy costs

April 20, 2016

Alyssa Conway

A gentle extrusion process followed by high-temperature baking can help to improve product quality, lower energy costs.

How to co-create value in the pet food industry

Pet food companies and retailers need to provide incentive for pet owners to engage with their products and become loyal brand consumers.

April 20, 2016

Alyssa Conway

Pet food companies and retailers need to provide incentive for pet owners to engage with their products and become loyal brand consumers.

Consumers' education needed on benefits of novel proteins

Novel proteins in pet food can have a significant impact to improve pets' health and reaction to allergies if consumers are educated about these benefits.

April 19, 2016

Alyssa Conway

Novel proteins should have an increasing role in pet food and treats, but using more novel protein ingredients will only be successful if the industry properly educates consumers.

Novel meat proteins gaining importance in pet food

Consumers are increasingly looking for specialty pet food products with high levels of exotic meat proteins as the paleo trend in human food carries over to pets.

April 18, 2016

Alyssa Conway

Overall pet food market growth is slowing in the mass market channel, but one area expected to see continued growth within the specialty products market is pet food and treats with novel meat proteins, said David Sprinkle, research director, Packaged Facts.

Petfood Forum 2015

Social media's role in recruiting pet food industry talent

Mary Ellen Barkley of Kansas State University and Dr. Jerrod Kersey of Mars Petcare US discuss the importance of social media in recruiting young pet food industry professionals.

April 30, 2015

Alyssa Conway

Mary Ellen Barkley of Kansas State University and Dr. Jerrod Kersey of Mars Petcare US discuss the importance of social media in recruiting young pet food industry professionals.

Petfood Forum 2015

Pet food industry-academic partnership key to future workforce

As pet ownership continues to rise, the pet food industry must work with academia to recruit new talent and ensure the industry can keep up with demand.

April 30, 2015

Alyssa Conway

As pet ownership continues to rise, the pet food industry must work with academia to recruit new talent.