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Ann Reus

Ann Reus is an associate editor at WATT Global Media. Contact Reus via email at areus@wattglobal.com.
Articles

ARTICLES

Business woman has a marketing breakthrough

How can science, marketing co-exist in pet food?

Panelists at Petfood Forum discuss what is driving pet food product development
May 8, 2019
Ann Reus
Can science and marketing both win in the pet food industry? Five industry experts tackled this topic during the panel discussion, “Science vs. marketing: What’s driving pet food product development?” during Petfood Forum 2019 in Kansas City, Missouri, last week.
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pet owner online shopping

Pet owners purchase products, services from multiple channels

Online shopping for pet products is up, but that doesn’t mean the industry is divided
May 1, 2019
Ann Reus
While most consumers who purchase pet products or services are buying at least some of them online, the internet has not divided the industry into e-commerce vs. brick and mortar store sales, according to David Sprinkle, publisher and research director at Packaged Facts.
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Cat-eating-kibble

Measuring cats’ food enjoyment can augment consumption data

Bond between cats and their owners can be enriched when cats enjoy their food and treats more.
May 1, 2019
Ann Reus
Because pet parents see feeding as a time to enrich the bond with their cats, measuring a cat’s enjoyment of food and treats can enhance that bond, according to Susan Jojola, Ph.D., manager of applied behavior research at AFB International.
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Petfood-Forum-Katy-Nelson

3 ways the pet food industry can nurture human-animal bond

Veterinarian Katy Nelson gives Petfood Forum attendees 3 challenges to improve pets’ health status
April 30, 2019
Ann Reus
Katy Nelson, veterinarian and host and executive producer of “The Pet Show with Dr. Katy,” challenged attendees at Petfood Forum 2019 to three ways they can help strengthen the human-animal bond while improving the health status and lives of pets.
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pet food colorful

How to build a better relationship with your color supplier

As pet food manufacturers look to replace synthetic colors with natural alternatives, find out how to work with your color supplier to get the best results.
April 30, 2019
Ann Reus
Pet food manufacturers can do several things to improve their working relationships with their color supplier, according to Katie Rountree of DDW - The Colour House, who spoke Tuesday at Petfood Forum’s Tech Talks in Kansas City, Missouri.
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dog-with-owner-on-computer

‘Connected consumers’ changing customer journey

More consumers are active online, which gives companies and brands an opportunity to engage with their audience
May 7, 2018
Ann Reus

There are 3.6 billion “connected consumers” online, according to Larine Urbina, vice president of communications at Tetra Pak, and those connected consumers are changing the customer journey.


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