Ann Reus

BSF protein an ‘easy swap’ for other proteins in dog food

Enterra palatability, digestibility and maintenance trials show black soldier fly-based diet performed well and provided all of the necessary nutrients to maintain dog health

October 1, 2021

Ann Reus

With alternative proteins increasing in popularity in human foods, they are also gaining interest from consumers of pet food, and black soldier fly (BSF)-based ingredients are among the most popular.

Good consumer marketing is like dating

Companies should get to know their customers personally and understand their needs while delighting them

September 29, 2021

Ann Reus

Good consumer marketing is a lot like dating, according to Michael Johnson, CEO of brand strategy firm Finn Cady, who spoke at Petfood Forum 2021.

Key aspects of FSMA for pet food facilities

Know what should be included in your company’s recall plan, as well as other requirements of the Food Safety Modernization Act

September 28, 2021

Ann Reus

The Food Safety Modernization Act (FSMA) established a lot of rules and regulations for pet food manufacturers, but some requirements remain vague.

10 reasons to consider postbiotics in pet food

At Petfood Forum, Sharon Norton of Diamond V explains some of the benefits of postbiotics

September 27, 2021

Ann Reus

Pet food manufacturers should consider yeast-derived postbiotics for their pet food, treat and supplement products.

Business woman has a marketing breakthrough

How can science, marketing co-exist in pet food?

Panelists at Petfood Forum discuss what is driving pet food product development

May 8, 2019

Ann Reus

Can science and marketing both win in the pet food industry? Five industry experts tackled this topic during the panel discussion, “Science vs. marketing: What’s driving pet food product development?” during Petfood Forum 2019 in Kansas City, Missouri, last week.

Veterinarians have ‘trump card’ for next pet food trend

Veterinarians can take advantage of their position as a trusted source of information.

May 7, 2019

Ann Reus

While the veterinarian pet food channel is losing market share because of the loss of pet medications sales, it has the chance to stay competitive by redefining itself.

Pet owners purchase products, services from multiple channels

Online shopping for pet products is up, but that doesn’t mean the industry is divided

May 1, 2019

Ann Reus

While most consumers who purchase pet products or services are buying at least some of them online, the internet has not divided the industry into e-commerce vs. brick and mortar store sales, according to David Sprinkle, publisher and research director at Packaged Facts.

Measuring cats’ food enjoyment can augment consumption data

Bond between cats and their owners can be enriched when cats enjoy their food and treats more.

May 1, 2019

Ann Reus

Because pet parents see feeding as a time to enrich the bond with their cats, measuring a cat’s enjoyment of food and treats can enhance that bond, according to Susan Jojola, Ph.D., manager of applied behavior research at AFB International.

3 ways the pet food industry can nurture human-animal bond

Veterinarian Katy Nelson gives Petfood Forum attendees 3 challenges to improve pets’ health status

April 30, 2019

Ann Reus

Katy Nelson, veterinarian and host and executive producer of “The Pet Show with Dr. Katy,” challenged attendees at Petfood Forum 2019 to three ways they can help strengthen the human-animal bond while improving the health status and lives of pets.

How to build a better relationship with your color supplier

As pet food manufacturers look to replace synthetic colors with natural alternatives, find out how to work with your color supplier to get the best results.

April 30, 2019

Ann Reus

Pet food manufacturers can do several things to improve their working relationships with their color supplier, according to Katie Rountree of DDW - The Colour House, who spoke Tuesday at Petfood Forum’s Tech Talks in Kansas City, Missouri.