Ann Reus

Should you use high-pressure processing for your pet food?

HPP has several benefits, but faces stigma in the raw pet food industry because of misinformation, experts say.

July 20, 2022

Ann Reus

Find out more about high-pressure processing, how it works and its benefits.

Consumers want recycled, recyclable plastic packaging

3-year study finds younger consumers believe the benefits of plastic packaging outweighs the risks

May 24, 2022

Ann Reus

Focus on health, wellness influencing pet food spending

David Sprinkle of Packaged Facts tells audience at Petfood Forum that COVID-19 accelerated pet food purchasing trends

May 3, 2022

Ann Reus

While the COVID-19 pandemic has not sparked new trends in pet ownership and product purchases, it accelerated trends that were already in place, according to David Sprinkle, research director at Packaged Facts.

4 ways pet food companies can foster innovation

Former Google executive Steve Lerch explains how to encourage employees to come forward with their new ideas at Petfood Essentials

May 2, 2022

Ann Reus

Speaking at Petfood Essentials, former Google executive Steve Lerch explains the four principles companies must follow to encourage employees to voice their ideas.

BSF protein an ‘easy swap’ for other proteins in dog food

Enterra palatability, digestibility and maintenance trials show black soldier fly-based diet performed well and provided all of the necessary nutrients to maintain dog health

October 1, 2021

Ann Reus

With alternative proteins increasing in popularity in human foods, they are also gaining interest from consumers of pet food, and black soldier fly (BSF)-based ingredients are among the most popular.

Good consumer marketing is like dating

Companies should get to know their customers personally and understand their needs while delighting them

September 29, 2021

Ann Reus

Good consumer marketing is a lot like dating, according to Michael Johnson, CEO of brand strategy firm Finn Cady, who spoke at Petfood Forum 2021.

Key aspects of FSMA for pet food facilities

Know what should be included in your company’s recall plan, as well as other requirements of the Food Safety Modernization Act

September 28, 2021

Ann Reus

The Food Safety Modernization Act (FSMA) established a lot of rules and regulations for pet food manufacturers, but some requirements remain vague.

10 reasons to consider postbiotics in pet food

At Petfood Forum, Sharon Norton of Diamond V explains some of the benefits of postbiotics

September 27, 2021

Ann Reus

Pet food manufacturers should consider yeast-derived postbiotics for their pet food, treat and supplement products.

Business woman has a marketing breakthrough

How can science, marketing co-exist in pet food?

Panelists at Petfood Forum discuss what is driving pet food product development

May 8, 2019

Ann Reus

Can science and marketing both win in the pet food industry? Five industry experts tackled this topic during the panel discussion, “Science vs. marketing: What’s driving pet food product development?” during Petfood Forum 2019 in Kansas City, Missouri, last week.

Veterinarians have ‘trump card’ for next pet food trend

Veterinarians can take advantage of their position as a trusted source of information.

May 7, 2019

Ann Reus

While the veterinarian pet food channel is losing market share because of the loss of pet medications sales, it has the chance to stay competitive by redefining itself.