Ann Reus

‘Connected consumers’ changing customer journey

More consumers are active online, which gives companies and brands an opportunity to engage with their audience

May 7, 2018

There are 3.6 billion “connected consumers” online, according to Larine Urbina, vice president of communications at Tetra Pak, and those connected consumers are changing the customer journey.

Infographic: What do pet parents want from their pet food?

Research finds quality and finding food that pets like are very important to consumers

April 30, 2018

Ann Reus

What do pet parents want from their pet food? Research looking to answer that question found that quality and finding a food that pets like are important to pet parents.

Transparency is opportunity for pet food companies to educate

Petfood Forum speaker says companies need to get their information out to consumers to gain trust

April 24, 2018

Ann Reus

Because there are more influencers in the pet food industry now than there were in the past, the industry itself must be more transparent in order to educate the public.

Infographic: The future of plant-based pet food proteins

Plant-based proteins may become increasingly important sustainable pet food protein sources.

May 12, 2017

Ann Reus and Tim Wall

Many plant-based proteins have been widely used in human and animal nutrition for years, while others are just now starting to become popular and widely available.

Protect your company against legal costs, financial losses

Increased regulatory scrutiny means companies are exposed to more potential risks and losses

April 7, 2017

Ann Reus

The Food Safety Modernization Act (FSMA) can expose pet food suppliers and manufacturers to unnecessary risk of regulatory enforcement and litigation, according to a team of presenters at Petfood Forum, held this week in Kansas City, Missouri.