Ann Reus

Business woman has a marketing breakthrough

How can science, marketing co-exist in pet food?

Panelists at Petfood Forum discuss what is driving pet food product development

May 8, 2019

Can science and marketing both win in the pet food industry? Five industry experts tackled this topic during the panel discussion, “Science vs. marketing: What’s driving pet food product development?” during Petfood Forum 2019 in Kansas City, Missouri, last week.

Veterinarians have ‘trump card’ for next pet food trend

Veterinarians can take advantage of their position as a trusted source of information.

May 7, 2019

Ann Reus

While the veterinarian pet food channel is losing market share because of the loss of pet medications sales, it has the chance to stay competitive by redefining itself.

Pet owners purchase products, services from multiple channels

Online shopping for pet products is up, but that doesn’t mean the industry is divided

May 1, 2019

Ann Reus

While most consumers who purchase pet products or services are buying at least some of them online, the internet has not divided the industry into e-commerce vs. brick and mortar store sales, according to David Sprinkle, publisher and research director at Packaged Facts.

Measuring cats’ food enjoyment can augment consumption data

Bond between cats and their owners can be enriched when cats enjoy their food and treats more.

May 1, 2019

Ann Reus

Because pet parents see feeding as a time to enrich the bond with their cats, measuring a cat’s enjoyment of food and treats can enhance that bond, according to Susan Jojola, Ph.D., manager of applied behavior research at AFB International.

3 ways the pet food industry can nurture human-animal bond

Veterinarian Katy Nelson gives Petfood Forum attendees 3 challenges to improve pets’ health status

April 30, 2019

Ann Reus

Katy Nelson, veterinarian and host and executive producer of “The Pet Show with Dr. Katy,” challenged attendees at Petfood Forum 2019 to three ways they can help strengthen the human-animal bond while improving the health status and lives of pets.

How to build a better relationship with your color supplier

As pet food manufacturers look to replace synthetic colors with natural alternatives, find out how to work with your color supplier to get the best results.

April 30, 2019

Ann Reus

Pet food manufacturers can do several things to improve their working relationships with their color supplier, according to Katie Rountree of DDW - The Colour House, who spoke Tuesday at Petfood Forum’s Tech Talks in Kansas City, Missouri.

‘Connected consumers’ changing customer journey

More consumers are active online, which gives companies and brands an opportunity to engage with their audience

May 7, 2018

Ann Reus

There are 3.6 billion “connected consumers” online, according to Larine Urbina, vice president of communications at Tetra Pak, and those connected consumers are changing the customer journey.

Infographic: What do pet parents want from their pet food?

Research finds quality and finding food that pets like are very important to consumers

April 30, 2018

Ann Reus

What do pet parents want from their pet food? Research looking to answer that question found that quality and finding a food that pets like are important to pet parents.

Transparency is opportunity for pet food companies to educate

Petfood Forum speaker says companies need to get their information out to consumers to gain trust

April 24, 2018

Ann Reus

Because there are more influencers in the pet food industry now than there were in the past, the industry itself must be more transparent in order to educate the public.

Infographic: The future of plant-based pet food proteins

Plant-based proteins may become increasingly important sustainable pet food protein sources.

May 12, 2017

Ann Reus and Tim Wall

Many plant-based proteins have been widely used in human and animal nutrition for years, while others are just now starting to become popular and widely available.

Ann Reus

ARTICLES

How can science, marketing co-exist in pet food?

Veterinarians have ‘trump card’ for next pet food trend

Pet owners purchase products, services from multiple channels

Measuring cats’ food enjoyment can augment consumption data

3 ways the pet food industry can nurture human-animal bond

How to build a better relationship with your color supplier

‘Connected consumers’ changing customer journey

Infographic: What do pet parents want from their pet food?

Transparency is opportunity for pet food companies to educate

Infographic: The future of plant-based pet food proteins

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Read the January issue of Petfood Industry!

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