Iván Franco

Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).

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Adoptions fuel rise in non-premium dog food in Mexico

Many new dog adopters understand the cost of feeding a dog only after adoption, leading to downgrading of products among some.
Many new dog adopters in Mexico understand the cost of feeding a dog only after adoption, and owners of large dogs may downgrade to lower-priced foods.
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