Iván Franco

Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).

ARTICLES

Cat-eating-kitchen

Why pet food pricing matters in Latin America

Pet food market leaders play all along the pricing curve, which is key in concentrated Latin American markets.
Pet food market leaders play all along the pricing curve, which is especially important in the highly concentrated pet food markets in Latin America.
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