Iván Franco

Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).

ARTICLES

More online pet food stores launching in Mexico

Many websites in Mexico are starting to sell pet food, including from large and specialty retailers as well as pet food brands.
E-commerce sites selling pet food in Mexico are increasing, yet barriers to online purchasing in the country mean traditional retail channels still prevail.
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