Iván Franco

Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).

ARTICLES

Why did Blue Buffalo pet food leave Mexico?

The brand ceased distribution in July 2019 after never establishing itself with local consumers.
The pet food brand, while popular in other markets like the US, never took necessary steps to position itself with local pet owners, retailers or vets.
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Holistic dog food: promising category in Mexico

K9 Master Dog Nutrition was a pioneer in the holistic pet food category in Mexico, which has strong prospects.
The growing holistic pet food category in Mexico, led by pioneer K9 Master Dog Nutrition, appeals to owners with dogs sensitive to other pet foods.
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Uruguay: small yet developed pet food market

Thanks to a younger population and high level of pet ownership, Uruguay is a relatively strong pet food market.
Uruguay’s strength as a pet food market stems from a younger population, the highest level of pet ownership in South America and large use of credit cards.
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