Iván Franco

Iván Franco is the founder of Triplethree International and has collaborated on hundreds of research projects for several consumer goods industries. He was granted the Global Consultant of the Year award by Euromonitor International and authored the book 17 Market Strategies for Growth (in Spanish).

ARTICLES

Holistic dog food: promising category in Mexico

K9 Master Dog Nutrition was a pioneer in the holistic pet food category in Mexico, which has strong prospects.
The growing holistic pet food category in Mexico, led by pioneer K9 Master Dog Nutrition, appeals to owners with dogs sensitive to other pet foods.
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Uruguay: small yet developed pet food market

Thanks to a younger population and high level of pet ownership, Uruguay is a relatively strong pet food market.
Uruguay’s strength as a pet food market stems from a younger population, the highest level of pet ownership in South America and large use of credit cards.
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More online pet food stores launching in Mexico

Many websites in Mexico are starting to sell pet food, including from large and specialty retailers as well as pet food brands.
E-commerce sites selling pet food in Mexico are increasing, yet barriers to online purchasing in the country mean traditional retail channels still prevail.
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