Sandy Robins

Robins is a multimedia pet lifestyle expert, published author, pet industry spokesperson and influencer. Her work focuses on the latest trends and innovative ideas that can improve pets’ health and well-being, and ultimately enhance the human-animal bond.

Brand loyalty is dead. How does pet food get it back?

With brand-ambivalent generations making up a significant portion of overall pet owners, shifts in thinking are required to win their business loyalty.

April 11, 2019

Sandy Robins

With the brand-ambivalent millennials and gen Z making up a significant portion of overall pet owners, shifts in thinking are required to win their pet food business loyalty.

Digital Edition

Read the August issue of Petfood Industry!
August 2021
In the August 2021 issue of Petfood Industry, read about the growing role e-commerce in pet food retail sales and peruse the latest Directory of Suppliers.

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Feature

By Tim Wall

Pet personalized nutrition aided by microbiome research

Addressing individual animals’ microbiomes may help pet food, treat and supplement makers customize pet food to meet the specific needs of each animal.

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Feature

By Tim Wall

Don’t ‘oversell’ insect protein sustainability, nutrition

When scientists reviewed what research there is on insect-based ingredients in dog and cat foods, they found only two studies have evaluated how insect-based dog foods affect the nutritional status and health of dogs and none on cats.

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Sandy Robins

ARTICLES

Brand loyalty is dead. How does pet food get it back?

Popular Stories

Mars Petcare Canada recalls Whiskas cat food

2 freeze-dried pet food ingredient trends: raw, upcycled

ADM acquiring 75% of P4 private label pet treats, supplements

Two deaths at pet food ingredient rendering facility

Sustainability of freeze-dried, dehydrated pet food ingredients

Digital Edition

Read the August issue of Petfood Industry!