Robins is a multimedia pet lifestyle expert, published author, pet industry spokesperson and influencer. Her work focuses on the latest trends and innovative ideas that can improve pets’ health and well-being, and ultimately enhance the human-animal bond.

Brand loyalty is dead. How does pet food get it back?

With brand-ambivalent generations making up a significant portion of overall pet owners, shifts in thinking are required to win their business loyalty.

With the brand-ambivalent millennials and gen Z making up a significant portion of overall pet owners, shifts in thinking are required to win their pet food business loyalty.

Read the November issue of Petfood Industry!

November 2019

In the November 2019 issue of Petfood Industry, discover how pet treats can be made from upcycled ingredients, review top trends in dog and cat treats, learn about pet food transparency and more.

Sandy Robins

ARTICLES

Brand loyalty is dead. How does pet food get it back?

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Read the November issue of Petfood Industry!

November 2019

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