Sandy Robins

Robins is a multimedia pet lifestyle expert, published author, pet industry spokesperson and influencer. Her work focuses on the latest trends and innovative ideas that can improve pets’ health and well-being, and ultimately enhance the human-animal bond.
From the Author
Pet Food Company Profiles
Artie: Providing people with the power to cook for their pets
Artie stands out with freeze-dried and dehydrated whole food ingredients combined with a unique appliance made for turning those ingredients into cooked pet food.
Eli, a Terrier mix, typifies the excitement many dogs have for “home cooked” meals, and Artie aims to help more dogs experience that happiness.
Pet Food Market
Pure Cravings highlights testing for cat food safety
Learn about Pure Cravings and its proprietary mercury-testing technology, which allows it to claim 100% mercury-tested cat food formulations to its customers.
Pure Cravings Cover2
Pet Food Market
Bobby Flay’s Made by Nacho starts from scratch
Learn about Bobby Flay’s cat food company, Made by Nacho, and the goals the new brand has for 2022.
Made By Nacho Cover
Pet Food Market
Brand loyalty is dead. How does pet food get it back?
With the brand-ambivalent millennials and gen Z making up a significant portion of overall pet owners, shifts in thinking are required to win their pet food business loyalty.
The concept of brand loyalty is morphing as pet food customers focus more on the details of what they feed their pets. (Have a nice day Photo | shutterstock.com)
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