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Sandy Robins

Robins is a multimedia pet lifestyle expert, published author, pet industry spokesperson and influencer. Her work focuses on the latest trends and innovative ideas that can improve pets’ health and well-being, and ultimately enhance the human-animal bond.

ARTICLES

Brand loyalty is dead. How does pet food get it back?

With brand-ambivalent generations making up a significant portion of overall pet owners, shifts in thinking are required to win their business loyalty.
With the brand-ambivalent millennials and gen Z making up a significant portion of overall pet owners, shifts in thinking are required to win their pet food business loyalty.
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