Sandy Robins

Robins is a multimedia pet lifestyle expert, published author, pet industry spokesperson and influencer. Her work focuses on the latest trends and innovative ideas that can improve pets’ health and well-being, and ultimately enhance the human-animal bond.

Articles

ARTICLES

Brand loyalty is dead. How does pet food get it back?

With brand-ambivalent generations making up a significant portion of overall pet owners, shifts in thinking are required to win their business loyalty.

April 11, 2019

Sandy Robins

With the brand-ambivalent millennials and gen Z making up a significant portion of overall pet owners, shifts in thinking are required to win their pet food business loyalty.

Read the September issue of Petfood Industry!

September 2020

In the September 2020 issue of Petfood Industry, discover how innovation drives pet food brands and what the market looks like for toppers, along with other topics.

Sandy Robins

ARTICLES

Brand loyalty is dead. How does pet food get it back?

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Read the September issue of Petfood Industry!

September 2020

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