Pure Cravings highlights testing for cat food safety

Learn about Pure Cravings and its proprietary mercury-testing technology, which allows it to claim 100% mercury-tested cat food formulations to its customers.

Subscribe to Magazine
Pure Cravings Cover2
Pure Cravings Co-founder and President Sean Wittenberg was determined to ensure mercury-free cat food options for pet owners and has done so using the technology already being used in his human food fish company. | Courtesy Pure Cravings

A life-threatening case of human mercury poisoning and a tiny kitten named Luna were the key motivators to creating Pure Cravings, “the only 100% mercury-tested fish food line for cats.” Now celebrating their first anniversary on the pet food shelf with over five million cans sold, the brand has gained nationwide recognition, is expanding its recipe selection and also heading to the Canadian marketplace. 

The company’s owners wanted to create “pet food with a purpose,” specifically quality cat food options with safe, clean and nutritious fish proteins to choose from. | Courtesy Pure Cravings


All Pure Cravings formulas are mercury tested, human grade and 100% traceable, with no grains or GMOs and sustainably caught fish. | Courtesy Pure Cravings


The Pure Cravings line of offerings includes complete formulas with sardines, mackerel, tuna and salmon cutlets in gravy, and the company hopes to expand significantly in 2023. | Courtesy Pure Cravings


Log in to view the full article
Subscribe to Magazine
Page 1 of 699
Next Page