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Debbie Phillips-Donaldson

Debbie Phillips-Donaldson is editor-in-chief of Petfood Industry. Email her at dphillips@wattglobal.com.

Articles

ARTICLES

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Pet food retailers on frontline with consumers’ DCM fears

September 11, 2019

Debbie Phillips-Donaldson

Concerned about grain-free pet food’s possible link to DCM, dog owners have turned to not only veterinarians and pet food brands, but also to retailers.

Grain-free pet food backlash: The influences and irony

Considering the popularity of grain-free pet food, the current backlash against it is rather ironic.

September 9, 2019

Debbie Phillips-Donaldson

Pet food product development goes in cycles, shaped by human food trends, market demands and pet owner concerns. With grain free, irony plays a role, too.

Chinese pet food trends are catching up to global market

September 5, 2019

Debbie Phillips-Donaldson

Pet food sales in the grain-free and condition-specific categories are rising in China, while packaging, marketing and pet technology grow more sophisticated.

DCM’s influence on new pet food trends, product launches

August 27, 2019

Debbie Phillips-Donaldson

Though it may be premature, pet food companies are responding to concerns over canine DCM with new products featuring legume-free claims and extra taurine.

Fast-growing pet food sales in China led by e-commerce

Petfood Forum China speaker explains rapid growth and online’s dominance of world’s largest retail market

August 22, 2019

Debbie Phillips-Donaldson

Pet care is the fastest-growing category on Tmall Global in China, where e-commerce will soon reach 25% of the market, said executive Melody Shu.

CBD craze in pet food and human food goes global

August 19, 2019

Debbie Phillips-Donaldson

Cannabidiol (CBD)-based products for humans are booming globally with pet products following closely, despite murky legal status for both. Even China is exporting CBD.

Pet food branding do’s and don’ts

August 12, 2019

Debbie Phillips-Donaldson

Effective marketing of pet food starts with fully developing your brand – your promise to pet owners that leads them to believe in and buy your product.

What is the future for pet food packaging sustainability?

August 5, 2019

Debbie Phillips-Donaldson

Plastic pet food packaging is becoming more popular but is not yet sustainable. Pet food companies and packaging suppliers are trying to change that.

Consumer views on natural food claims: Cues for pet food

August 1, 2019

Debbie Phillips-Donaldson

A survey shows consumers are often confused by natural human food claims, even when the definition is regulated. The findings can apply to pet food, too.

Mars Petcare opens new US pet-friendly headquarters

The pet food company’s new US headquarters were designed with pet friendliness in mind.

July 26, 2019

Debbie Phillips-Donaldson

Pet friendliness was a priority in designing Mars Petcare North America’s new office, which serves as a tangible symbol of the company’s purpose.

View All Articles by Debbie Phillips-Donaldson

Read the September issue of Petfood Industry!

September 2019

The September 2019 issue of Petfood Industry explores issues pertinent to bird, small mammal and other pet food makers, as well as how sustainability influences packaging.

Debbie Phillips-Donaldson

ARTICLES

Pet food retailers on frontline with consumers’ DCM fears

Grain-free pet food backlash: The influences and irony

Chinese pet food trends are catching up to global market

DCM’s influence on new pet food trends, product launches

Fast-growing pet food sales in China led by e-commerce

CBD craze in pet food and human food goes global

Pet food branding do’s and don’ts

What is the future for pet food packaging sustainability?

Consumer views on natural food claims: Cues for pet food

Mars Petcare opens new US pet-friendly headquarters

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Pet food retailers on frontline with consumers’ DCM fears

Read the September issue of Petfood Industry!

September 2019

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