Debbie Phillips-Donaldson

Building pet food consumer goodwill and loyalty

October 16, 2020

Consumer trust in and positive impressions of farming, agriculture and grocery have increased during the pandemic. Does pet food generate the same goodwill?

Do pet food drivers differ online vs. brick and mortar?

October 10, 2020

Debbie Phillips-Donaldson

Premium pet food purchasers shopping online consider the product important but are less interested in brand story, packaging appearance and sustainability.

Why pet food brands should embrace cats and their owners

October 8, 2020

Debbie Phillips-Donaldson

Having led the way in regarding their pets as full-fledged family members, cat owners are now more likely to spend generously on cat food and other products.

Rx: More pets plus policies, resources to support owners

October 2, 2020

Debbie Phillips-Donaldson

Pet ownership could be the prescription for what ails humans, especially in these times, but policies and resources are needed to support and boost ownership.

How pet food can grow from change and disruption

September 23, 2020

Debbie Phillips-Donaldson

Selling pet food online, providing and conveying value to pet owners and learning new skills from adapting to change can all help pet food brands grow.

Remembering Tom Willard, pet food friend and mentor

September 18, 2020

Debbie Phillips-Donaldson

Tom was one of the best of the many good people in the pet food industry: a very knowledgeable, dedicated mentor, advisor, partner and friend to many of us.

Tom Willard, longtime pet food nutrition expert, dies at 75

For over 45 years, Willard developed many pet food businesses and products internationally as an executive and consultant.

September 15, 2020

Debbie Phillips-Donaldson

Willard spent more than 45 years in pet food, developing businesses and products internationally with companies like Iams and his own, Performance Foods.

Raw, freeze-dried, other pet foods gain consumer traction

September 14, 2020

Debbie Phillips-Donaldson

Though shares are small, frozen, refrigerated and freeze-dried pet foods are growing faster than conventional ones and rebounding from spikes and drops.

sustainable-pet-food-2010PETchew-green-paw

How sustainable pet food claims resonate with consumers

September 3, 2020

Debbie Phillips-Donaldson

Sustainably marketed pet food and treats command a healthy price premium over those without sustainable claims, and 2020 sales still seem healthy to date.

Pandemic’s effect on pet food, human food shopping habits

September 1, 2020

Debbie Phillips-Donaldson

With human food, product shortages and safety concerns have led to frustration, while pet food consumers seem to be experiencing less change and anxiety.

Debbie Phillips-Donaldson

ARTICLES

Building pet food consumer goodwill and loyalty

Do pet food drivers differ online vs. brick and mortar?

Why pet food brands should embrace cats and their owners

Rx: More pets plus policies, resources to support owners

How pet food can grow from change and disruption

Remembering Tom Willard, pet food friend and mentor

Tom Willard, longtime pet food nutrition expert, dies at 75

Raw, freeze-dried, other pet foods gain consumer traction

How sustainable pet food claims resonate with consumers

Pandemic’s effect on pet food, human food shopping habits

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Read the October issue of Petfood Industry!

October 2020

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