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Marcel Blok

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ARTICLES

Pet food meat ingredients: from lab to reality

April 9, 2018

If lab-processed meat becomes commercially available, will the pet food industry face a scarcity of meat and by-products for its protein ingredients?

Pet food transparency: Buzzword is not a goal

March 12, 2018

Marcel Blok

If pet food companies claim to work for the best interests of pets and their owners, we should not wish to hide anything. Transparency should be a mindset.

Pet food success starts with the product

May 5, 2015

Marcel Blok

With pet food, as with most consumer goods markets, product is the lifeline of any new or existing venture.

The value of pet food employees

April 21, 2015

Marcel Blok

In determining the valuation of a pet food company for a potential sale, don’t forget non-tangible assets, especially the people.

Succession planning for pet food companies

April 7, 2015

Marcel Blok

If a pet food company is family owned, with no successors, is it in the best interests of both the company and shareholders to find a compatible buyer?

Starting with the petfood strategic plan

March 2, 2015

Marcel Blok

For most petfood and other companies, focus is the key to a successful strategy and probably everything else they do.

A closer look at the petfood strategy inventory

February 17, 2015

Marcel Blok

After setting a vision, the next step in developing a strategy for your petfood company is to think about where you are now and how you got there.

A first, short session on petfood strategy

February 3, 2015

Marcel Blok

When thinking strategy, it’s common to have a vision: a dream for something on the horizon that you want your petfood company to reach.

The petfood corporate background

January 20, 2015

Marcel Blok

Besides highlighting your petfood brands and products, you also need to communicate about the company or organization behind them.

What do you want to say about your petfood brand, and how?

January 5, 2015

Marcel Blok

Positioning is the core of your petfood brand and encompasses the image and attributes that you want to convey to your chosen targets.

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Digital Edition

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May 2023
In the May 2023 issue of Petfood Industry, read about inflation, FDA inspections and more.

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Feature
ByTim Wall

Cell-cultured meat in pet food presents opportunities, challenges

Still in its infancy, cell-cultured meat is being looked at for its possibilities, but environmental challenges exist, as well.

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Feature

By David Sprinkle

Demographic headwinds to dog population growth

While forecasts can have short shelf lives, being overtaken by unforeseen events, there’s no question that the U.S. economy and American houseeholds have been buffeted by COVID-19 shutdowns and illnesses, patches of job insecurity despite low unemployment rates and record price inflation only partially offset by wage increases.

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Marcel Blok

ARTICLES

Pet food meat ingredients: from lab to reality

Pet food transparency: Buzzword is not a goal

Pet food success starts with the product

The value of pet food employees

Succession planning for pet food companies

Starting with the petfood strategic plan

A closer look at the petfood strategy inventory

A first, short session on petfood strategy

The petfood corporate background

What do you want to say about your petfood brand, and how?

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Digital Edition

Read the May issue of Petfood Industry!