Adventures in Pet Food: Page 6

Adventures in Pet Food

3 values that drive pet food purchasers

For marketing success, be sure you know your target pet food customer segments and focus more on their values than on their demographics, experts advise.

Brand Insights

Plasma: A Multi-Faceted Ingredient Supporting Health, Formula Functionality, and Nutrition in Pet Food

APC Inc

Discover how plasma protein supports pet health, boosts palatability, and improves pet food functionality and processing performance in modern formulations.

Adventures in Pet Food

What is the future for vegan pet food?

A recent spate of vegan pet food innovations, following on earlier announcements, indicates growing excitement and interest for the still nascent category.

Adventures in Pet Food

How to market your pet food brand in inflationary times

Higher prices still plague pet food and other consumer categories, yet certain strategies can lead to more effective marketing. Hint: Focus on value and data.

Adventures in Pet Food

State of pet food innovation: Novel product launches down

The number of truly novel new pet food and treat launches has fallen globally and in the U.S., according to data, yet opportunities to innovate remain.

Adventures in Pet Food

AAFCO-FDA MOU ends: What’s next for pet food ingredients?

The memorandum of understanding between the Food and Drug Administration and Association of American Feed Control Officials facilitated review of ingredients.

Adventures in Pet Food

US dog and cat adoptions decline; cost is a key reason

Adoptions of dogs and cats in the U.S. have decreased so far in 2024, and survey results show concerns about the costs of pet ownership are a leading reason.

Adventures in Pet Food

Pet food sustainability efforts on the rise

Despite market concerns due to inflation impacting the products pet owners buy, pet food manufacturers and suppliers are still investing in sustainability.

Adventures in Pet Food

Is cultivated protein about to break through in pet food?

Recent achievements and announcements from companies seeking to supply their cultivated proteins to pet food makers may mean the industry is leading the way.

Adventures in Pet Food

How pet food consumers globally view sustainability

Consumer surveys of pet owners around the world show various levels of knowledge about and commitment to sustainability, as well as willingness to pay more.

Adventures in Pet Food

Pet probiotics rising, driven by health, functional focus

Increasing probiotic usage for pets, including in pet food, shows the power of continuing pet owner focus on health and wellness, plus functional ingredients.

Adventures in Pet Food

‘Pets as family’ still strong, changing with younger owners

More and more pet owners around the world consider their pets family members, though younger owners see that differently from older generations’ experiences.

Adventures in Pet Food

US pet food recalls: More than 40% due to Salmonella

Salmonella contamination accounted for 56 of 126 pet food recalls from 2017 through 2023, according to FDA, which has a zero tolerance for Salmonella in pet food.

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