Market Report: Page 6

Pet Food Market

Specialty vs. mass pet care buying trends in e-commerce age

The pet food and product shopping habits of more prosperous and younger pet owners provide perspective on where pet retail channel trends are headed.

(Branislav Nenin | Shutterstock.com)

Pet Food Market

Cat owners want first-class citizenship for their pets

Dogs have long dominated the pet food market. According to cat owners, it’s time for cats to start getting the same amount of attention.

Cat owners want their pets to get the same kind of attention and respect that dogs have always gotten, according to research. (Photo by Andrea Gantz, WATT Global Media)

Pet Food Market

Current top trends in pet treats and chews

What’s popular in pet food tends to bleed over into pet treats, as customers look for more functional or indulgent snacks for their pets.

Top claims consumers are attracted to in pet treats include “made in USA,” “natural” and various “functional” claims such as dental health or anxiety relief. (Photo by Andrea Gantz | WATT Global Media)

Pet Food Market

Veterinarians and pet food: A relationship in progress

Pet owners continue to focus on their pets’ health via pet food, but veterinarians are not necessarily where consumers are going for advice.

(Sviatlana Barchan | iStockPhoto.com)

Pet Food Market

Puppy and kitten pet food formulas deserve a revival

Pet food sales trends show significant room for growth when it comes to specialized kitten and puppy food formulations.

While two out of three dogs or cats adopted in the U.S. are under one year old, sales of puppy and kitten formulas still have a lot of upward growth potential. (Ilike | AdobePhoto.com)

Pet Food Market

Pet food shopper loyalty challenges in an e-commerce age

In spite of many paths, the challenges to gaining pet food customer loyalty are increasing as e-commerce becomes a more stable, present option for pet owners.

E-commerce is making gaining customer loyalty more difficult for pet food companies. (boygostockphoto | AdobePhoto.com)

Pet Food Market

Taking a page from pet supplements

Functional pet food and treats, as well as pet supplements, have their place in the pet market, and pet owners are making the most of it.

Pet owners are finding a place for functional pet foods and treats as well as supplements in their pets’ diets. (Valery Kudryavtsev | iStock Photo.com)

Pet Food Market

The pet space: From online to omnichannel to omnimarket

The role of e-commerce has shifted consumers' purchasing patterns evident in the pet product space.

As e-commerce diversifies the pet space, pet owner shopping trends are becoming multi-layered. (ipopba | iStockPhoto.com)

Pet Food Market

Red versus blue in the pet product industry

Pet owners in urban and rural landscapes have different purchasing patterns, according to demographic data.

When it comes to buying pet food and treats, rural versus urban pet owners have distinct purchasing patterns. (Jaromir Chalabala | shutterstock.com)

Pet Food Market

Pet market trends: Signals from other pet services

Pet grooming products are seeing a drop in customer numbers. What does that tell us about pet market trends in other segments?

Pet grooming supply purchases are down, even as other products continue on upward trends. What does this say about the state of pet ownership? (pavel siamionov | AdobeStock.com)

Pet Food Market

Pet ownership trends: Rise in renting, multiple pets

Larger economic trends and altered perceptions of pets as companions are causing shifts in the demographics of pet ownership, away from home ownership and towards owning multiple pets.

Pet owners and those who rent their homes are seeing connected trends as the economic landscape changes in the U.S. (Alena Ozerova | shutterstock.com)

Pet Food Market

Pet food market outlook for 2019

Slowing sales in the mature U.S. pet food market mean a closer look at additional channels for pet food revenue opportunities.

(Artem Samokhvalov | shutterstock.com)

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