Market Report: Page 5

Pet Food Market

Pandemic resilience spurs pet industry investment boom

Throughout 2021, we can expect to see continued M&A and investment activity in the pet market space.

Throughout 2021, we can expect to see continued M&A and investment activity in the pet market space. | (Monster Ztudio | Shutterstock.com)

Pet Food Market

Category update: pet supplement sales and trends

Pet supplement sales grew in 2020 as pet owners became more concerned with their own health and those of their pets, due in part to COVID-19.

2020 saw a marked increase in pet owner interest when it came to supplementing their pets’ diets with something that may help with a specific ailment or longevity in general. | (Iryna Imago | iStock.com)

Pet Food Market

Store brands in pet specialty and pure play

While “private label” has been associated with “budget” in consumer minds for some time, retail trends in other human food segments are changing that perception and providing opportunities for store brand pet products.

Retail trends in various segments are giving “private label” pet food products a boost in consumer consideration. | (Macrovector I Shutterstock.com)

Pet Food Market

Looking back: Pet acquisition, wellness during a pandemic

2020’s COVID-19 pandemic created many shifts in the pet industry; among them is pet ownership itself, including adoptions and fosters from multiple channels.

The global pandemic in 2020 led to some positive shifts in pet ownership. | (ManuRodmez | Shutterstock.com)

Pet Food Market

Fresh pet food update: A segment gaining ground

‘Fresh’ has been popular in human food for quite some time now, so it’s no surprise that the concept is gaining ground in pet food as pet owners seek to match their pets' food experiences to their own.

Fresh pet food is becoming more popular with pet owners who seek to match their pets’ food lifestyles to their own. | (dezy | Shutterstock.com)

Pet Food Market

Pet food psychographics: Canada versus US

There are some differences between Canada and the U.S., as well as among the Canadian provinces and regions themselves, when it comes to how they feed their pets and what pet food manufacturers should be aware of.

et owners in Canada love their pets, and there is nuance to how they feed their animals depending on where they live. | (Lori Beneteau | Shutterstock.com)

Pet Food Market

Market upside for pet food meal toppers

A developing segment of the pet food market, mixers, toppers and add-ins continue to hold promise and provide opportunity.

The cat and dog food toppers/mixers/add-ins segment still has plenty of potential for those looking to expand their offerings to a customer base increasingly interested in customizing their pets’ meals. | (Photo by Andrea Gantz | WATT Global Media)

Pet Food Market

Pet adoption to the rescue during COVID-19

Pet adoptions are up in the U.S., and many households are attributing it specifically to the current COVID-19 pandemic.

The COVID-19 pandemic has affected pet adoptions in a positive way, as people find they have more time at home to take care of a new animal. (Monkey Business Images | Shutterstock.com)

Pet Food Market

Premium pet food buyers double down on e-commerce

Unsurprisingly, online purchasing patterns have seen more loyalty in the last few months than in-person shopping methods as pet owners stay home during the COVID-19 pandemic.

Pet owner shopping patterns have changed in the last three months as more buyers head online to make their pet food purchases. | (Zivica Kerkez | Shutterstock.com)

Pet Food Market

Online pet food sales go viral

E-commerce has become a significant part of the pet product retail experience, and the current COVID-19 pandemic is only strengthening the trend.

E-commerce is becoming more and more of a powerhouse in the pet food world; unsurprisingly, the current pandemic is playing a part. | (William Potter | Shutterstock.com)

Pet Food Market

Why consumers switch pet foods — and to what

Pet owners change their animals’ diets for any number of reasons, from quality to preference.

Dog and cat owners have varying reasons for changing their pets’ food, from quality to preference. | (Chendongshan | Shutterstock.com)

Pet Food Market

2020 pet product sales growth hindsight

The internet has led to significant complexities in pet owner purchasing patterns as mass market and e-commerce continue to blur the brand-channel lines.

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