Market Report: Page 4

David Sprinkle
Pet Food Market
Greater expectations: The new generation pet parent
Learn about the “new generation pet parent,” AKA the Millennial and Gen Z pet parents changing the pet ownership landscape with a health and wellness focus for their animals.
Woman doing yoga. Young beautiful girl in lotus position with her pet at home.
Brand Insights
Rethink minerals to boost pet health and build lasting loyalty
Zinpro®
What if essential nutrients already required in pet diets could become your brand’s key differentiator? See how to get a competitive edge with pet-proven performance minerals.
Rethink minerals to boost pet health and build lasting loyalty
Pet Food Market
Wet, dry and treat pet food usage: A bird’s-eye view
Learn about the continued growth of the pet food market, particularly in the cat food and treat space.
The dog and cat food and treats market continues to grow in spite of its mature status. anastas I iStock.com
Pet Food Market
US dog food spending update
Learn about the spending trends among various demographics in the dog food market, including who spends the most and what brands come out on top.
Portrait of an adorable deutsch kurzhaar - isolated on black background.
Pet Food Market
Shifts in cat owner demographics
Learn about the evolution of cat ownership demographics over the last 10 years.
The demographics of cat owners have changed in the last decade, diversifying in both single-cat and multiple-cat homes. | (Andrea Gantz, WATT Global Media)
Pet Food Market
Pet population growth isn’t just in rear-view mirror
Take a look at current dog ownership demographics, as well as the shifts they’ve made over the last decade or so.
Demographics of dog ownership have shifted in the last decade, from an increase in the older generation to multiple-dog homes. | (Budimir Jevtic | Shutterstock.com)
Pet Food Market
The latest on pet supplement market growth
Learn more about the current state of the pet supplements market, which continue to grow in the wake of COVID-19.
The last year has given a boost to the pet supplement market, as pet owners are zeroed in on their own health and that of their pets. | Ellen Coleman I Shutterstock.com
Pet Food Market
US pet industry reset: Pet population update
Learn about the current pet populations in the U.S., including how they compare to 2019 numbers and the reasons behind the data.
Pet food purchasing patterns have significantly changed as COVID-19 continues to bring in trends ahead of schedule. | (frender | iStock.com)
Pet Food Market
US pet industry reset: Pet spending during COVID-19
Learn about the continued strength of the pet industry, as categories unexpectedly grew in 2020 during the COVID-19 pandemic.
The pet industry grew in 2020, in spite of the many economic challenges COVID-19 brought to pet owners and businesses alike. | (frender | iStock.com)
Pet Food Market
US pet industry reset: Physical, digital shopping trends
The COVID-19 global pandemic has permanently shifted the way consumers purchase pet food products, with digital purchasing playing a more significant role than ever.
Pet food purchasing patterns have significantly changed as COVID-19 continues to bring in trends ahead of schedule. | (frender | iStock.com)
Pet Food Market
Pandemic resilience spurs pet industry investment boom
Throughout 2021, we can expect to see continued M&A and investment activity in the pet market space.
Throughout 2021, we can expect to see continued M&A and investment activity in the pet market space. | (Monster Ztudio | Shutterstock.com)
Pet Food Market
Category update: pet supplement sales and trends
Pet supplement sales grew in 2020 as pet owners became more concerned with their own health and those of their pets, due in part to COVID-19.
2020 saw a marked increase in pet owner interest when it came to supplementing their pets’ diets with something that may help with a specific ailment or longevity in general. | (Iryna Imago | iStock.com)
Pet Food Market
Store brands in pet specialty and pure play
While “private label” has been associated with “budget” in consumer minds for some time, retail trends in other human food segments are changing that perception and providing opportunities for store brand pet products.
Retail trends in various segments are giving “private label” pet food products a boost in consumer consideration. | (Macrovector I Shutterstock.com)
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