Smart working at home with female and her puppy working on computer together in friendship and love. Cheerful happy woman write on laptop with a dog on her legs. Concept of domestic animals lifestyle
As more pet owners go online for their purchases, the options for getting a product to a consumer are increasing. | simona pilolla 2 I Shutterstock.com
From the consumer insights point of view, the most interesting dynamics in pet product retailing are not just how online sales success re-shapes brick-and-mortar strategies, nor how once-novel autoship subscriptions drive online sales gains and underpin customer e-loyalty — both primarily courtesy of Amazon and Chewy as pure play e-tailers. (Give or take Amazon’s US$14 billion acquisition of Whole Foods and 29 Amazon Go stores to date).
FIGURE 1: While only 10% of pet owners say they’re currently using direct delivery from their pet product manufacturers, more than half of pet owners shop online — which means a broader opportunity to convert to DTC if they’re already centered on autoship-type purchasing patterns.
