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Understanding the activist pet food customer in 2018
Recent reports detail the effects of activist consumer behavior on the economic landscape.
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Trending: Pet Food
Americans make financial sacrifices for pets
In the golden age of pet humanization, American pet owners are willing to sacrifice their bank accounts for the well-being of their furry family members.
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Human, pet food customers want more out of ‘clean label’
As the growth of ‘clean label’ products outpace other growth in human food markets, the pet food market is bound to follow in this strong trend’s footsteps.
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Helping pet owners ‘know your farmer, know your food’
A visit to Canidae Farms reinforces the importance of making the human connection beyond a simple brand message in pet food.
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No surprise: most pet owners put Fluffy’s food first
In a Diamond Pet Foods-commissioned study, nine of 10 pet owners said it’s important to feed their pets at least as well as themselves.
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Getting personal: pet food industry’s Hurricane Harvey response
When it matters most, the industry pulls together to help pet owners and their pets through disaster.
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‘Made in USA’ no longer enough for pet food?
One trend among SuperZoo new products involved some surprisingly specific origin claims.
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Pet food: when your consumer is not your customer
A look at the complexity of catering to both pet owners and pets in the pet food market.
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In a digital age, face-to-face interaction still key
In spite of the myriad ways to communicate with each other and customers, physical attendance to pet industry tradeshows continues to grow.
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Q1 pet food industry acquisitions: a microcosm of trends
Recent acquisitions in the pet food sphere show how current trends can affect business dealings on all levels.
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Popular Stories
Digital Edition
Read the January issue of Petfood Industry!
January 2021
- Feature
2 top trends for 2021 according to the pet food industry
New shelter data casts doubt on whether the pet population and pet ownership are truly growing.
- Feature
Shelter pet adoption numbers down in 2020, but high rate
While the pandemic caused unprecedented suffering worldwide in 2020, the disruptions to dogs, cats and other pets adoption numbers may normalize in 2021.