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Human, pet food customers want more out of ‘clean label’
As the growth of ‘clean label’ products outpace other growth in human food markets, the pet food market is bound to follow in this strong trend’s footsteps.
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Trending: Pet Food
Helping pet owners ‘know your farmer, know your food’
A visit to Canidae Farms reinforces the importance of making the human connection beyond a simple brand message in pet food.
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No surprise: most pet owners put Fluffy’s food first
In a Diamond Pet Foods-commissioned study, nine of 10 pet owners said it’s important to feed their pets at least as well as themselves.
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Getting personal: pet food industry’s Hurricane Harvey response
When it matters most, the industry pulls together to help pet owners and their pets through disaster.
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‘Made in USA’ no longer enough for pet food?
One trend among SuperZoo new products involved some surprisingly specific origin claims.
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Pet food: when your consumer is not your customer
A look at the complexity of catering to both pet owners and pets in the pet food market.
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In a digital age, face-to-face interaction still key
In spite of the myriad ways to communicate with each other and customers, physical attendance to pet industry tradeshows continues to grow.
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Q1 pet food industry acquisitions: a microcosm of trends
Recent acquisitions in the pet food sphere show how current trends can affect business dealings on all levels.
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What ‘Pet Fooled’ gets right about consumer confusion
Though the new documentary claiming to “expose” the pet food industry’s unwillingness to communicate the truth gets a lot wrong, it does pin down one facet of consumers the industry has been aware of for some time.
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Pet food industry experts call for better communication
Valuable pet food research exists that could educate the industry and consumers alike, but there’s a communication disconnect that must first be bridged.
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Read the July issue of Petfood Industry!
July 2020
In the July 2020 issue of Petfood Industry, find out how virtual events can reduce pollution and boost accessibility, learn about COVID-19’s repercussions and more.