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Pet dental health: Pet owners turning to treats
Perhaps seeking to minimize the costs of veterinary dental treatments, pet owners look to functional treats as their pets’ first line of defense in dental health.
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Trending: Pet Food
Understanding the activist pet food customer in 2018
Recent reports detail the effects of activist consumer behavior on the economic landscape.
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Americans make financial sacrifices for pets
In the golden age of pet humanization, American pet owners are willing to sacrifice their bank accounts for the well-being of their furry family members.
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Human, pet food customers want more out of ‘clean label’
As the growth of ‘clean label’ products outpace other growth in human food markets, the pet food market is bound to follow in this strong trend’s footsteps.
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Helping pet owners ‘know your farmer, know your food’
A visit to Canidae Farms reinforces the importance of making the human connection beyond a simple brand message in pet food.
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No surprise: most pet owners put Fluffy’s food first
In a Diamond Pet Foods-commissioned study, nine of 10 pet owners said it’s important to feed their pets at least as well as themselves.
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Getting personal: pet food industry’s Hurricane Harvey response
When it matters most, the industry pulls together to help pet owners and their pets through disaster.
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‘Made in USA’ no longer enough for pet food?
One trend among SuperZoo new products involved some surprisingly specific origin claims.
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Pet food: when your consumer is not your customer
A look at the complexity of catering to both pet owners and pets in the pet food market.
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In a digital age, face-to-face interaction still key
In spite of the myriad ways to communicate with each other and customers, physical attendance to pet industry tradeshows continues to grow.
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Digital Edition
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The options for plant-based proteins in pet food are expanding all the time.
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Despite the pandemic and economic turmoil, pet food saw healthy sales increases in 2020, as did market leaders.