Freshpet’s “A Fresh Take on Pet Food” campaign celebrates the brand’s expansion into the dry food category with the first ever fresh baked, 100% fresh meat, and free of processed meals dry pet food. This innovative and diverse product line gives pet parents (and their pets) fresh, natural pet food options on the shelf. The campaign is inspired by Freshpet’s passion to change the way pet parents think about pet food with honest, simple recipes.
Anthemic in nature, the integrated campaign will include :30, and :15 TV spots focusing on Freshpet’s mission and the introduction of its new fresh baked dry products. In-store and online activity will further extend the campaign messaging with headlines that touch on various brand beliefs such as, “Rendered meal is unacceptable for any member of our families,” and “As idealistic as the dogs we feed.”