Pet Food Experts has partnered with Freshpet to distribute the refrigerated pet food brand to select specialty retailers across all Pet Food Experts regions.
Freshpet products will be stocked in all Pet Food Experts warehouses, but purchasing access will be limited to approved retailers in alignment with Freshpet's merchandising and storage standards. This ensures proper refrigeration and product integrity, noted the company.
"Freshpet is proud to partner with Pet Food Experts to strengthen our presence in the pet specialty channel," said Brian Stoeckle, vice president, Pet Channel at Freshpet. "Together, we're ensuring pets across the country have access to fresh, real food, while supporting the local retailers that pet parents trust most."
Rollout of Freshpet products has begun, but retailers must be approved by Freshpet and have the proper refrigeration units in place. Pet Food Experts is working with the Freshpet team to support the launch through training for sales and customer care teams.
"We're thrilled to add Freshpet to our portfolio," said Nate Benner, director of category management at Pet Food Experts. "As a brand that leads in quality and innovation, Freshpet is a perfect match for the forward-thinking pet specialty retailers we serve. We're excited to help our partners differentiate their assortments with a product pet parents are actively seeking."
