Smalls

Cat owners have long known their animals are worth it, and now the pet food industry may be catching up.

Pet food marketers begin to cat(ch) up

Cat owners will tell you that felines deserve more love in the pet food space. Innovation is key to attracting their attention. | (Elena Efimova | Shutterstock.com)

Cat food innovations slow in 2020, cat owners want more

Cat ownership is rising, along with spending on premium cat food and other products. | (Carsten Reisinger I Shutterstock.com)

Why pet food brands should embrace cats and their owners

Smalls-fresh-fish

Smalls fresh fish

Smalls’ subscription and delivery service follows the model of many dog food customization/delivery options, providing cat owners with nutrition catered to their pets’ needs. | Courtesy Smalls

Smalls takes cat-first approach to customized pet food

Smalls Freeze-Dried Treats

Smalls Freeze-Dried Treats

Smalls Wet Food

Smalls Wet Food

OvoPro Shock module applies the principle of cavitation to homogenize egg and yolk liquid to facilitate pasteurization.

Innovations for breaking and added value processing

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