Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the AuthorAdventures in Pet FoodUS pet owners spent 17.6% more on pet food in 2023Households of all income levels increased their pet food spending, while changes varied among different age groups, with some up and some down.Adventures in Pet FoodSpotlight on Brazilian pet food market: Strong and growingWith the second largest pet food production volume globally and opportunities to grow, Brazil is fueled by innovative companies focused on safety and social causes.Something to Chew onWhere do pet owners stand on plant-based pet foods?Plant-based, vegan, vegetarian and other pet diets with alternatives to animal-based proteins get a lot of buzz, but are pet owners really willing to buy them?Adventures in Pet Food3 values that drive pet food purchasersFor marketing success, be sure you know your target pet food customer segments and focus more on their values than on their demographics, experts advise.Adventures in Pet FoodWhat is the future for vegan pet food?A recent spate of vegan pet food innovations, following on earlier announcements, indicates growing excitement and interest for the still nascent category.Adventures in Pet FoodHow to market your pet food brand in inflationary timesHigher prices still plague pet food and other consumer categories, yet certain strategies can lead to more effective marketing. Hint: Focus on value and data.Adventures in Pet FoodState of pet food innovation: Novel product launches downThe number of truly novel new pet food and treat launches has fallen globally and in the U.S., according to data, yet opportunities to innovate remain.Market Trends and ReportsMexican pet food market reaches US$7.7 billionMore than 200 businesses manufacture or market pet food in the country and are projected to increase production of pet food by 2.5% per year through 2030.Something to Chew onWill high pet treat sales growth soon come down to earth?Pet treats are popular but also a discretionary expense, and in inflationary times, some pet owners may reduce their spending in the category.Adventures in Pet FoodAAFCO-FDA MOU ends: What’s next for pet food ingredients?The memorandum of understanding between the Food and Drug Administration and Association of American Feed Control Officials facilitated review of ingredients.Adventures in Pet FoodUS dog and cat adoptions decline; cost is a key reasonAdoptions of dogs and cats in the U.S. have decreased so far in 2024, and survey results show concerns about the costs of pet ownership are a leading reason.Adventures in Pet FoodPet food sustainability efforts on the riseDespite market concerns due to inflation impacting the products pet owners buy, pet food manufacturers and suppliers are still investing in sustainability.Page 1 of 77Next Page
