Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 3Adventures in Pet FoodWhat fluid consumer sustainability views mean for pet foodNew consumer survey reports on perceptions and purchasing behaviors related to sustainability offer valuable insights for pet food and treat brands.Adventures in Pet FoodWhen human food and pet food trends converge (and collide)Humanization, no longer just a trend but rather a foundation of the pet food market, has driven explosive growth but has also created some concerns.Something to Chew on5 human food trends that could impact pet food in 2025As human food and pet food continue their symbiotic relationship in the marketplace, ingredients, digestive health and other trends will play out in both.Adventures in Pet FoodPet food company origin stories keep the market dynamicHow did your pet food company get started? Origin stories in our industry are often unique and inspiring, keeping the market fresh and moving forward.Something to Chew onThe role of health and wellness in pet food todayPet owners increasingly deem health and wellness attributes among pet food’s most important benefits, and brands are responding with more related claims.Adventures in Pet FoodState of pet food M&A: Europe is most active in 2024The U.S. pet food and pet care market experienced another year of slower merger and acquisition activity, but companies in Europe have picked up the slack.Adventures in Pet FoodWhy pet food safety depends on forming a food safety cultureDespite pet food companies having robust food safety programs, recalls still happen. Creating a food safety culture is required for future success.Adventures in Pet Food7 best practices for new pet food product launch successPet food product launches are down in the U.S. and globally, yet they’re worth more in dollars, and opportunity abounds for truly novel products.Adventures in Pet FoodPet food marketing: Turn to the fun and unique to stand outFor pet food brands, breaking through today’s marketing and social media clutter requires unique, heartwarming and often entertaining concepts and efforts.Adventures in Pet FoodTop human food trends for 2025: Insights for pet foodConsumers are still focusing on ingredients, wellness, gut health, plant-based foods and sustainability, but for next year, AI has also made top trends lists.Something to Chew onCat ownership on the rise around the worldEven in regions like Europe where cats have always been most popular, their numbers are growing, as they are in traditionally dog-oriented countries.Adventures in Pet FoodPet treat update: Is it becoming a cat’s world?In the U.S., cat treat sales are growing at a much higher rate than are dog treats, though from a much smaller base. Should companies focus on this category?Previous PagePage 3 of 80Next Page
