Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 4Adventures in Pet FoodThe ongoing pain of high prices for pet food purchasersPet owners are still experiencing financial constraints from higher pet food prices and also ones for human food, beverages and other pet care categories.Market Trends and ReportsUS pet food sales: Units and volume catching up to dollarsNew U.S. pet food sales data from NielsenIQ, presented during KibbleCon 2024, indicate changes in dollar, unit and volume growth rates to date in 2024.Pet Food IngredientsUS consumers’ pet food ingredients wants vary by incomeA study of 5,000 U.S. pet owners presented by Kansas State University researchers at KibbleCon 2024 revealed pet food ingredient preferences.Adventures in Pet FoodPet food inflation update: Prices still declining monthlyMonth to month, pet food prices in the U.S. continue to decrease, though they’re still higher than three to five years ago due to inflation’s cumulative effects.Adventures in Pet FoodConsumer mindsets in late 2024: Determined and intentionalA new global consumer study assessing current financial outlooks and purchasing habits may offer insights for pet food companies on their pet-owning customers.Adventures in Pet FoodUS pet owners spent 17.6% more on pet food in 2023Households of all income levels increased their pet food spending, while changes varied among different age groups, with some up and some down.Adventures in Pet FoodSpotlight on Brazilian pet food market: Strong and growingWith the second largest pet food production volume globally and opportunities to grow, Brazil is fueled by innovative companies focused on safety and social causes.Something to Chew onWhere do pet owners stand on plant-based pet foods?Plant-based, vegan, vegetarian and other pet diets with alternatives to animal-based proteins get a lot of buzz, but are pet owners really willing to buy them?Adventures in Pet Food3 values that drive pet food purchasersFor marketing success, be sure you know your target pet food customer segments and focus more on their values than on their demographics, experts advise.Adventures in Pet FoodWhat is the future for vegan pet food?A recent spate of vegan pet food innovations, following on earlier announcements, indicates growing excitement and interest for the still nascent category.Adventures in Pet FoodHow to market your pet food brand in inflationary timesHigher prices still plague pet food and other consumer categories, yet certain strategies can lead to more effective marketing. Hint: Focus on value and data.Adventures in Pet FoodState of pet food innovation: Novel product launches downThe number of truly novel new pet food and treat launches has fallen globally and in the U.S., according to data, yet opportunities to innovate remain.Previous PagePage 4 of 80Next Page
