Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 5Adventures in Pet FoodState of pet food M&A: Europe is most active in 2024The U.S. pet food and pet care market experienced another year of slower merger and acquisition activity, but companies in Europe have picked up the slack.Adventures in Pet FoodWhy pet food safety depends on forming a food safety cultureDespite pet food companies having robust food safety programs, recalls still happen. Creating a food safety culture is required for future success.Adventures in Pet Food7 best practices for new pet food product launch successPet food product launches are down in the U.S. and globally, yet they’re worth more in dollars, and opportunity abounds for truly novel products.Adventures in Pet FoodPet food marketing: Turn to the fun and unique to stand outFor pet food brands, breaking through today’s marketing and social media clutter requires unique, heartwarming and often entertaining concepts and efforts.Adventures in Pet FoodTop human food trends for 2025: Insights for pet foodConsumers are still focusing on ingredients, wellness, gut health, plant-based foods and sustainability, but for next year, AI has also made top trends lists.Something to Chew onCat ownership on the rise around the worldEven in regions like Europe where cats have always been most popular, their numbers are growing, as they are in traditionally dog-oriented countries.Adventures in Pet FoodPet treat update: Is it becoming a cat’s world?In the U.S., cat treat sales are growing at a much higher rate than are dog treats, though from a much smaller base. Should companies focus on this category?Adventures in Pet FoodThe ongoing pain of high prices for pet food purchasersPet owners are still experiencing financial constraints from higher pet food prices and also ones for human food, beverages and other pet care categories.Market Trends and ReportsUS pet food sales: Units and volume catching up to dollarsNew U.S. pet food sales data from NielsenIQ, presented during KibbleCon 2024, indicate changes in dollar, unit and volume growth rates to date in 2024.Pet Food IngredientsUS consumers’ pet food ingredients wants vary by incomeA study of 5,000 U.S. pet owners presented by Kansas State University researchers at KibbleCon 2024 revealed pet food ingredient preferences.Adventures in Pet FoodPet food inflation update: Prices still declining monthlyMonth to month, pet food prices in the U.S. continue to decrease, though they’re still higher than three to five years ago due to inflation’s cumulative effects.Adventures in Pet FoodConsumer mindsets in late 2024: Determined and intentionalA new global consumer study assessing current financial outlooks and purchasing habits may offer insights for pet food companies on their pet-owning customers.Previous PagePage 5 of 82Next Page
