Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 33Pet Food MarketHow pet food transparency helps with crisis managementPracticing transparency with your pet food brand lets you define yourself and tell your story, while building goodwill to draw on in the event of a crisis.Pet Food NewsFDA reports on pig ear recalls, FSMA pet food compliancePig ear pet treats contaminated with Salmonella have caused 143 human illnesses to date, FDA reported. The agency also reported on FSMA inspections.Pet Food NewsAfrican swine fever threatens pet food protein supplySources for pet food protein could be affected by meat protein loss as African swine fever decimates China’s pig population and the global pork supply.Pet Food MarketUS pet food spending update: 2018 not so great after allNew federal pet food spending data for 2018 now show a decline. A bright spot is that younger pet owners are growing in number and spending more.Pet Food MarketBlue Buffalo continues shift away from pet specialtyBlue Buffalo was once the pet food darling of pet specialty, but before and since being acquired by General Mills, it has moved more to mass and e-commerce.Pet Food MarketPet food retailers on frontline with consumers’ DCM fearsConcerned about grain-free pet food’s possible link to DCM, dog owners have turned to not only veterinarians and pet food brands, but also to retailers.Pet Food IngredientsGrain-free pet food backlash: The influences and ironyPet food product development goes in cycles, shaped by human food trends, market demands and pet owner concerns. With grain free, irony plays a role, too.Pet Food MarketChinese pet food trends are catching up to global marketPet food sales in the grain-free and condition-specific categories are rising in China, while packaging, marketing and pet technology grow more sophisticated.Pet Food MarketDCM’s influence on new pet food trends, product launchesThough it may be premature, pet food companies are responding to concerns over canine DCM with new products featuring legume-free claims and extra taurine.Pet Food MarketFast-growing pet food sales in China led by e-commercePet care is the fastest-growing category on Tmall Global in China, where e-commerce will soon reach 25% of the market, said executive Melody Shu.Pet Food MarketCBD craze in pet food and human food goes globalCannabidiol (CBD)-based products for humans are booming globally with pet products following closely, despite murky legal status for both. Even China is exporting CBD.Pet Food MarketPet food branding do’s and don’tsEffective marketing of pet food starts with fully developing your brand – your promise to pet owners that leads them to believe in and buy your product.Previous PagePage 33 of 81Next Page
