Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 34Pet Food MarketPet food branding do’s and don’tsEffective marketing of pet food starts with fully developing your brand – your promise to pet owners that leads them to believe in and buy your product.Market Trends and ReportsWhat is the future for pet food packaging sustainability?Plastic pet food packaging is becoming more popular but is not yet sustainable. Pet food companies and packaging suppliers are trying to change that.Pet Food MarketConsumer views on natural food claims: Cues for pet foodA survey shows consumers are often confused by natural human food claims, even when the definition is regulated. The findings can apply to pet food, too.Pet Food MarketMars Petcare opens new US pet-friendly headquartersPet friendliness was a priority in designing Mars Petcare North America’s new office, which serves as a tangible symbol of the company’s purpose.Pet Food MarketRecent Salmonella cases show pet food’s tie to human foodSalmonella tied to pig ear dog treats, plus historical data, reveals links between pet food and human food, and disparity in how federal agencies view them.Pet Food MarketSouth America’s pet food development, up close and personalThe Latin American pet food market is one of the world’s fastest growing. Personal experiences in three South American countries helped confirm the data.Pet Food MarketPet food market focus: Europe still a global powerhouseEurope is the second largest pet food market worldwide, with many leading companies in Western Europe now joined by fast-growing Eastern European players.Pet Food MarketRenewed focus on pet food packaging sustainability?Plastic pet food packages have become popular, yet consumers, especially pet-owning millennials, seek more sustainable packaging, often avoiding plastic.Pet Food MarketMicrobiome studies open new areas for pet food nutritionResearch on dog and cat gut microbiomes promise new insights into nutritional needs and health, and opportunities for pet food product development.Pet Food MarketDirect-to-consumer: growth opportunity for pet food brandsWith pet food e-commerce among the fastest-growing categories, it may make sense to establish your own platform to sell directly to pet owners.Pet Food LabelingEuropean pet food survey: EU labeling law not effectiveAt Petfood Forum Europe, a pet food labeling expert shared data showing most pet food companies have not found EU regulation 767/2009 to be effective.Pet Food MarketShould consumer demands always dictate pet food’s path?Consumers and their demands for pet foods based on human food trends have long driven industry growth, but can consumer focus and humanization go too far?Previous PagePage 34 of 81Next Page
