Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 48Pet Food MarketAs pet food spending consumers, baby boomers still ruleUS baby boomer pet parents spent more on pet food in 2015 than all other generational groups combined and dominated overall pet spending by a wide margin.Market Trends and Reports3 human food trends for pet food to monitor in 2017Key dog and cat food trends are among the top 10 trends for human food in 2017, including clean product labels, plant-based ingredients and seeds.Pet Food MarketPet food trend watch: human food trends to track in 2017Pet food companies may want to further embrace trends accelerating in human food, including clean labels, plant-based ingredients and craft-type claims.Pet Food MarketSurvey: half of US pet food shoppers are brand loyalMost brand-loyal pet food shoppers are likely Baby Boomers, but Millennial pet parents’ influence on pet food spending continues to increase.Pet Food MarketPet food to the rescue: spotlighting the industry’s goodThe pet food industry can celebrate positives like charity to pets, entrepreneurs and pet food innovation, no matter what else is happening in the world.Pet Food MarketHoney, we’ve shrunk the pet food packagesA trend toward smaller pet food packages indicates pet food companies’ responses to changing market forces and consumer needs.NutritionPet food nutrition not blinded with scienceMuch of the latest scientific research on dog and cat food nutrition is not public, and aside from pet food companies, no one funds published studies.Pet Food MarketPremium pet food and pet specialty retail trends updateSales of pet food in US pet specialty have reached US$8 billion, mostly from premium pet foods like natural, grain-free, limited ingredient, freeze-dried.Pet Food MarketPet food success now depends on strong online presencePet food brands that follow best practices and have product always available are helping drive growing pet food sales and interest online.Pet Food MarketUncertain future for pet food ingredient approvals?The pet food ingredient approval process in the US may be approaching a tipping point, especially for ingredients currently used in pet foods and treats.Pet Food MarketAnother human food trend impacts pet food: pseudosciencePet food and human food are both affected by a distrust, even fear, of science. To combat this, you need to engage consumers’ emotions first.Pet Food MarketMillennials are pet food’s future, boomers spending nowPet food spending and pet ownership among millennials will continue to increase as Baby Boomer spending drives current pet food market growth.Previous PagePage 48 of 81Next Page
