Debbie Phillips-DonaldsonDebbie Phillips-Donaldson is editor-in-chief of Petfood Industry magazine and Petfood Forum.From the Author - Page 7Adventures in Pet FoodWhat is the future for vegan pet food?A recent spate of vegan pet food innovations, following on earlier announcements, indicates growing excitement and interest for the still nascent category.Adventures in Pet FoodHow to market your pet food brand in inflationary timesHigher prices still plague pet food and other consumer categories, yet certain strategies can lead to more effective marketing. Hint: Focus on value and data.Adventures in Pet FoodState of pet food innovation: Novel product launches downThe number of truly novel new pet food and treat launches has fallen globally and in the U.S., according to data, yet opportunities to innovate remain.Market Trends and ReportsMexican pet food market reaches US$7.7 billionMore than 200 businesses manufacture or market pet food in the country and are projected to increase production of pet food by 2.5% per year through 2030.Something to Chew onWill high pet treat sales growth soon come down to earth?Pet treats are popular but also a discretionary expense, and in inflationary times, some pet owners may reduce their spending in the category.Adventures in Pet FoodAAFCO-FDA MOU ends: What’s next for pet food ingredients?The memorandum of understanding between the Food and Drug Administration and Association of American Feed Control Officials facilitated review of ingredients.Adventures in Pet FoodUS dog and cat adoptions decline; cost is a key reasonAdoptions of dogs and cats in the U.S. have decreased so far in 2024, and survey results show concerns about the costs of pet ownership are a leading reason.Adventures in Pet FoodPet food sustainability efforts on the riseDespite market concerns due to inflation impacting the products pet owners buy, pet food manufacturers and suppliers are still investing in sustainability.Adventures in Pet FoodIs cultivated protein about to break through in pet food?Recent achievements and announcements from companies seeking to supply their cultivated proteins to pet food makers may mean the industry is leading the way.Adventures in Pet FoodHow pet food consumers globally view sustainabilityConsumer surveys of pet owners around the world show various levels of knowledge about and commitment to sustainability, as well as willingness to pay more.Adventures in Pet FoodPet probiotics rising, driven by health, functional focusIncreasing probiotic usage for pets, including in pet food, shows the power of continuing pet owner focus on health and wellness, plus functional ingredients.Adventures in Pet Food‘Pets as family’ still strong, changing with younger ownersMore and more pet owners around the world consider their pets family members, though younger owners see that differently from older generations’ experiences.Previous PagePage 7 of 83Next Page
