Marcel BlokMarcel Blok is the owner of Change Stranamics BVFrom the AuthorPet Food MarketPet food meat ingredients: from lab to realityIf lab-processed meat becomes commercially available, will the pet food industry face a scarcity of meat and by-products for its protein ingredients?Pet Food MarketPet food transparency: Buzzword is not a goalIf pet food companies claim to work for the best interests of pets and their owners, we should not wish to hide anything. Transparency should be a mindset.Pet Food MarketLooking ahead: the pet food industry in 20 yearsIndustry expert Marcel Blok takes a look at what the pet food industry may be up to in the future.Pet Food MarketPet food success starts with the productWith pet food, as with most consumer goods markets, product is the lifeline of any new or existing venture.Pet Food MarketThe value of pet food employeesIn determining the valuation of a pet food company for a potential sale, don’t forget non-tangible assets, especially the people.Pet Food MarketSuccession planning for pet food companiesIf a pet food company is family owned, with no successors, is it in the best interests of both the company and shareholders to find a compatible buyer?Pet Food MarketStarting with the petfood strategic planFor most petfood and other companies, focus is the key to a successful strategy and probably everything else they do.Pet Food MarketA closer look at the petfood strategy inventoryAfter setting a vision, the next step in developing a strategy for your petfood company is to think about where you are now and how you got there.Pet Food MarketA first, short session on petfood strategyWhen thinking strategy, it’s common to have a vision: a dream for something on the horizon that you want your petfood company to reach.Pet Food MarketThe petfood corporate backgroundBesides highlighting your petfood brands and products, you also need to communicate about the company or organization behind them.Pet Food MarketWhat do you want to say about your petfood brand, and how?Positioning is the core of your petfood brand and encompasses the image and attributes that you want to convey to your chosen targets.Pet Food MarketThinking about petfood brandingBefore developing means of communication about your petfood brand, including packaging, you need to know in depth what you want to communicate.Page 1 of 2Next Page
