UK-based alternative protein pet food company THE PACK has been acquired by Prefera Petfood SRL, an Italy-based producer of natural wet foods for dogs and cats.
As part of the agreement, THE PACK’s founders, Damien Clarkson and Judy Nadel, will join the Prefera team to support the brand’s growth across the UK and European markets. The companies plan to introduce several new pet nutrition products following the deal.
“THE PACK has been one of the pioneering companies in the emerging alternative protein pet food market,” said Nicola Magalini, managing partner at Prefera Petfood. “Prefera is excited to add the brand to our growing portfolio and to work with Damien Clarkson and Judy Nadel in growing the brand across Europe and vastly expanding its range of products.”
THE PACK was founded in 2021 and offers a variety of wet and dry pet foods using alternative proteins. In September 2024, the company reported 41% growth in the first half of the year, citing increased consumer interest.
In February 2025, THE PACK claimed a milestone in the pet food sector, announcing it was the first brand to sell a cultivated meat product for dogs. Its Chick Bites treats, developed with cultivated chicken producer Meatly, launched at UK retailer Pets at Home.
The acquisition follows Prefera Petfood’s recent partnership with U.S.-based biotech firm Biocraft Pet Nutrition to bring cultivated mouse meat cat food to market.
