Natural Pet Food Group has partnered with Pet Valu to distribute K9 Natural and Feline Natural products across Canada's specialty pet retail locations.
The partnership makes the New Zealand company's freeze-dried, canned and supplement products available at Pet Valu stores nationwide. Natural Pet Food Group is the parent company of both K9 Natural and Feline Natural brands.
"As demand for health-focused pet foods continues to grow, Pet Valu is the perfect partner to help us expand our reach and impact," says Michael Harrison, the sales executive for Western Canada at Natural Pet Food Group. "Together, we're empowering pet parents across Canada with access to nutritionally superior, high protein diets that support long-term health and vitality."
The company said the distribution agreement follows market trends toward premium, natural and functional pet foods that address sensitivities, allergies and chronic conditions. K9 Natural and Feline Natural products are formulated with guidance from animal nutritionists and use proteins sourced from New Zealand.
The Canadian partnership follows Natural Pet Food Group's recent U.S. expansion through Pet Food Experts (PFX).
According to Petfood Industry's Top Pet Food Companies, Natural Pet Food Group offers frozen, freeze-dried and canned foods for dogs and cats, as well as treats for dogs. K9 Natural Foods products are available in 19 countries worldwide.
