Natural Pet Food Group, based in Christchurch, New Zealand, is expanding its U.S. distribution by partnering with Pet Food Experts (PFX) to service the Western region. The company said the move is aimed at increasing consumer awareness and driving growth for its K9 and Feline Natural brands across independent pet retail channels.
“We have a long-standing partnership with the PFX team, and we are thrilled to expand our reach with them into the Western market,” said Sue McCarthy, Natural Pet Food Group’s director of sales North America. “With the relaunch of our brand this spring, we are dedicated to expanding our presence in the North American market while aggressively marketing our products and highlighting the benefits for stronger consumer awareness. Alongside our PFX partners, we will deliver value and growth across the independent pet channel.”
PFX, which serves more than 6,200 independent pet retailers nationwide, has added K9 and Feline Natural products to its Western U.S. distribution network. The expansion builds on an existing relationship between the two companies.
“At Pet Food Experts, we take pride in partnering with brands that share our commitment to providing high-quality nutrition for pets,” said Nate Benner, director of category management at PFX. “Expanding our partnership with Natural Pet Food Group allows us to bring their premium K9 and Feline Natural products to even more independent pet retailers in the Western U.S. This collaboration is a natural fit as we continue to support our retail partners with innovative, in-demand products that meet the evolving needs of pet parents."
The expansion follows the recent launch of larger bag sizes for K9 Natural Lamb Green Tripe Booster and Freeze-Dried Dog Food, as well as Feline Natural Freeze-Dried Cat Food, offering retailers and consumers more value and convenience.
Natural Pet Food Group’s products are now available through PFX warehouses.
According to Petfood Industry's Top Pet Food Companies, Natural Petfood Group offers frozen, freeze-dried and canned foods for dogs and cats, as well as treats for dogs. K9 Natural Foods products are available in 19 countries worldwide.
Adapted from a press release.
