Pet Food News: Page 512

Iams ProActive Health Smart Puppy dog food recalled for high aflatoxin levels

Petfood manufacturer Procter & Gamble is voluntarily recalling select bags of Iams ProActive Health Smart Puppy dry dog food, due to aflatoxin levels detected higher than the accepted limit. The recall is for 7-, 8-, and 17.5-pound bags of the Iams dog food, marked with expiration dates of February 5, 2013, and February 6, 2013.

Brand Insights

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

EDL, as Massman Company

EDL Double Tight Wrap shrink wrapping machines use two perpendicular bands of LDPE film to tightly unitize and totally enclose a product or collation.

Pet Food Manufacturer Thinks Outside the Box with EDL’s Double Tight Wrap Machine

Australian petfood manufacturer asks to use culled animals in petfood

Howard Springs Pet Meat Supplies, based in Australia's Northern Territory, wants to use culled animals from Australia's Kakadu National Park as ingredients in its petfood, according to reports. The petfood manufacturer says it already collects feral animals from cattle stations and some other nationals parks run by the local government.

Trupanion pet insurance now covers veterinary therapeutic petfoods

Pet insurance company Trupanion announced that its dog and cat insurance now includes benefits for veterinary therapeutic petfoods, including the full line of Hill’s Prescription Diet petfoods, and veterinary exclusive preventative nutrition, including Hill’s Science Diet Healthy Advantage petfood. The pet insurance covers half of the cost of therapeutic petfoods for two months, followed by a discount on the monthly insurance premium for continued feeding of the therapeutic petfood, available exclusively through veterinary hospitals.

Settlement reached in Del Monte petfood business sale lawsuit

A Delaware judge recently accepted an October settlement involving Del Monte Foods' shareholders over a lawsuit that arose from the sale of the company's petfood business division in 2010 to Barclays Capital. The deal finalizes the US$89.4 million settlement arranged by the Delaware court that claims the two parties did not act properly in the sale of the petfood business to private-equity investors, led by KKR.

Purina ad for probiotic petfood sprinkle features YouTube 'talking dog'

According to petfood manufacturer Nestle Purina, the holidays can be a stressful time for dogs and their digestive systems, so the company created a new TV advertisement for its FortiFlora petfood sprinkle that helps manage gastrointestinal upset. The FortiFlora ad features Mishka, an 8-year-old Siberian Husky and Internet sensation known as the "talking dog" from YouTube videos.

FDA secures additional funds for food safety program

After lobbying from an alliance of consumer advocates and industry groups, Congress increased the US Food and Drug Administration's funding by nearly 3% from last year’s level to US$3.8 billion, according to an article in the Washington Post. Of all the additional money FDA secured, the new food safety program received the largest amount of US$39 million.

Cesar Canine Cuisine partners with Pandora for holiday radio station

Petfood brand Cesar Canine Cuisine is partnering with Pandora for the holidays to create a branded radio station for people to celebrate the ones they love, including their pets. Listeners can connect to the online radio station via www.pandora.com/cesar and via a QR code on promotional materials at pet retailers, as well as through the company's website, Facebook page and Twitter.

Pet lovers can listen to CESAR's playlist of songs during the holidays on Pandora radio.

Silliker plans 2012 food safety short courses for petfood manufacturers

Food safety and nutrition services company Silliker has planned a range of food and petfood safety short courses throughout 2012. Petfood manufacturers may register for any of the company's 20 short courses planned from January through September 2012.

Banfield Pet Hospitals host petfood drive in December

Veterinary professionals from across the United States are taking part in a national petfood drive, Season of Suppers, to help pet owners feed their hungry pets. During November and December, Banfield Charitable Trust hopes to collect more than 70,000 pounds of petfood to provide 140,000 meals to the pets of homebound seniors, the unemployed and the disabled in 2012.

European Pet Food Industry Federation promotes responsible pet ownership in schools

The European Pet Food Industry Federation, FEDIAF, is promoting its Responsible Pet Ownership program with a new video trailer that explains the group's resources for teachers in educating young children about pet ownership. The four-minute trailer shows cats and dogs, and their relationships and interactions with families and children.

Bravo! adds new proteins to raw petfood diet offerings

Bravo!, a maker of raw petfood diets added two new proteins to its product portfolio. Beginning in February 2012, both USA-made duck and New Zealand-made lamb blends will be available in the popular petfood format.

Bravo! added duck and lamb blends to its line of raw petfood burgers.

The Co-operative relaunches petfood brand in UK market

The Co-operative is re-launching its own brand of petfood to try and capture a larger share of the UK pet care market. The range has been extended to include 11 new products and new-look packaging that displays details about The Co-operative’s new pet insurance scheme.

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