Pet Food News: Page 513

My Perfect Pet releases lower-calorie grain-free dog food

My Perfect Pet, a frozen fresh petfood company, released a lower-calorie, single protein source food for dogs called Knight’s Blend. Knight’s Blend is grain-free, formulated with fresh lean beef and vegetables like broccoli, green beans, zucchini and spinach, and is 100 percent complete and balanced based on Association of American Feed Control Officials' nutrient profiles to provide nutritious energy for adult dogs, the company says.

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Therapeutic petfood diets aid in managing pet health condititions

New research has led petfood manufacturers to develop therapeutic diets that are created specifically to manage many different medical conditions, such as pet obesity or allergies, says a recent article from veterinarypracticenews.com. Typically discussed when a pet's lifestage changes, from puppy to adult to senior, or when the pet develops a specific medical condition, veterinarians say pet nutrition is now being more regularly incorporated into check-up visits as nutrition becomes increasingly important as a form of preventative pet care.

Iams petfood brand offers new senior cat, dog diets

P&G Pet Care's Iams petfood brand introduced a new line of Senior Plus diets, specifically designed for dogs and cats over age 11. Senior Plus diets are available in Iams' ProActive Health and Premium Protection formulas for cats and small to medium breed dogs over age 11, and ProActive Health for large breed dogs age 9 and older.

Petfood ingredient L-carnitine aids in maintaining pet health

An important petfood ingredient, L-carnitine, may provide many benefits to pets that consume it as part of a regular diet, a recent article says. Dr. Johhny Lopez, who holds a Master's degree in animal science and a PhD in monogastric nutrition, says that L-carnitine aids in transporting fatty acids inside the pet's body to the cell's mitochondria, or "furnace," where they are converted into extra energy for the pet's body to use in breathing, eating, resting, metabolism and activity.

Study finds decline in vet visits among pet owners in recession

A survey of 1,200 dog and cat owners by the Pert Group and Brakke Consulting found veterinarians continue to be key in influencing pet product purchases and are the primary retail channel for items like medications and prescription petfood diets, yet pet owners are visiting the veterinarian less thanks to the recession. The survey, conducted in November 2011, found that 77 percent of respondents reported taking their pet to the veterinarian, down 20 percent from 88 percent in 2007, the first year the survey was conducted.

Purina launches small animal treats in PetSmart stores

Petfood maker Purina recently launched two new lines of food and treats for small animals, available in US PetSmart stores. The new products, Purina Garden Recipe and Purina Small Animals, are specially formulated diets for gerbils, hamsters, guinea pigs, rabbits, rats and mice, Purina says, made from ingredients like seeds, nuts, vegetables and fruits.

Online petfood retailers growing popular among American pet owners

With 232.1 million Americans having Internet access at home or at the office, according to Forrester Research, a growing number of online petfood and pet product retailers are popping up in hopes of finding more success among pet owners, according to an article on WSJ.com. Online pet supply retailers like PetFlow.com, MrChewy.com and Wag.com are among those that have emerged in recent years thanks to changes in Internet commerce, online pet retailers say, as well as reduced marketing costs and consumers' desires for convenience.

Petfood Forum Asia draws record attendance in Thailand

On February 16, more than 135 petfood professionals from 15 countries attended Petfood Forum Asia 2012, co-located with agrifeed show Victam Asia, at the Bangkok International Trade & Exhibition Centre in Bangkok, Thailand. Petfood companies in attendance included Royal Canin, Mars Petcare, Procter & Gamble, Del Monte, Unicharm, Perfect Companion, Nippon Pet Food, Betagro, Total Alimentos and more.

Rush Direct offers new dog treats, bones, herbal supplements

Rush Direct is expanding its product line with new Ultra Chewy bones and treats and new Ferrera Farms Naturals brand herbal supplements for dogs. Supplements in the new Ferrera Farms line, Bee the Best, contain Brazilian Red Propolis, a natural supplement produced by honeybees, using a mix of tree sap, beeswax and natural oils, the company says. The Bee the Best line includes: Hip & Joints, Immunity, Relaxing, and Skin & Coat chewable supplements.

Mexico Pet Expo launches online registration

Organizers of Mexico Pet Expo Show & Conference launched a new website for exhibitors and visitors that allows those interested in attending the pet products tradeshow to register online. Mexico Pet Expo, taking place June 27-29, in Guadalajara, Mexico, will co-locate for 2012 with the Mexico Forum on Pet Food, hosted by La Asociacion Mexicana de Productores de Alimentos, AC.

Freshpet introduces new ready-to-bake cookies for dogs

Fresh, refrigerated petfood company Freshpet introduced a new line of ready-to-bake cookies for dogs, available in the petfood aisle refrigerator at grocery stores and pet specialty retailers. Freshpet says Ready to Bake Cookies are made from scratch, are 100 percent natural, and are made of ingredients such as crunchy peanut butter, whole oats and dried cranberries.

LM Farms introduces new dog, cat treats line, petfood sprinkle

LM Farms, a maker of bird food and small animal food, introduced a new nutritional supplement sprinkle for petfood as well as a line of pet biscuits and treats for dogs and cats. LM Farms Nutrition Boosters is a sprinkle for dog and cat food, which the company says provides an essential balance of nutrients, including omega fatty acids, probiotics and prebiotics, and contains farm-sourced natural ingredients like flaxseed and sunflower seed.

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